新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China

2017冷年收官盘点:志高三大战略全线告捷

2017-08-07 15:33:11   中国经济网

如果说16冷年的空调市场是“冰火两重天”的话,那么17冷年的格局无疑是全年高涨的走势。各大品牌竞相厮杀,去库存进程加快,但在中高端市场上,业绩表现却分化明显。

作为空调业四大家族之一,志高在2017冷年继续高举“高端化、智能化、全球化”的大旗,内销呈双位数字增长、智能王空调夺行业“双料冠军“、美国市场出口量连续三年翻番,同比增长达140%、人民大会堂宣布续约成龙十年代言…..志高这一年在产品、市场及营销上均全线告捷,更是在全球市场上充分展示了中国品牌、中国制造的魅力和实力。

  引领智能化风潮 荣膺中国家电好产品

回顾志高空调2017冷年以来的战略执行情况,可以清晰地看到其在品牌高端化、产品智能化、市场全球化的脉络。佳绩频出之后,绝非只出于高温天气等因素的加持,也非由单一的营销事件或者单个爆品组成。首先在志高“智能+工匠”精品战略指引下,2016年8月在空调行业高峰论坛上志高获评为“2016-2017年度空调行业云技术领先品牌”,智能王空调获评“2016-2017年度空调行业智能之星”;11月在中外六大空调品牌擂台赛中,夺得智能指数的单项冠军、综合性能最佳的全能冠军;2017年1月志高智能王系列90款、工匠大师精品系列179款及节能系列U191款三款空调获评为“2016年度中国家电好产品”,成为上榜好产品榜单数量最多的品牌,足见志高“智能+工匠”精品战略的厚积薄发,产品领先也为志高在市场上的全面开花奠定了坚实基础。

  市场表现双线告捷 品牌大事件惊艳业界

在营销层面,志高的创新和成绩也是有目共睹。线上,结合天猫、京东、苏宁易购等电商平台,瞄准重要促销节点强势引爆,又主动造势造节打响品牌知名度,其中618期间更实现了总销售额突破2亿,同比增长了115%的巨大突破。线下,志高整合渠道资源,踏准营销节点,掀起智能产品普及风暴,不仅提速自身,也激发竞品,引领了行业高端化及“价值战”潮流。继首创“零配件终身免费更换”的品质承诺后,志高又在智能王第三代新品发布会上联手中国人保以40亿保额重磅力推“全民体验计划”,首推质量问题赔付机制,再度成为家电行业先例。

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170807/31048729.html
Server: cms-8-251
Date: 2024/11/05 18:52:17

Powered by China
China