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王祖明:我国葡萄酒产业到了一个新的节点

2017-08-07 10:33:40   中国经济网

第十八届中国秦皇岛国际葡萄酒节新闻发布会现场

中国经济网北京8月7日讯(记者 王城)面对“受进口葡萄酒冲击等诸多因素影响,国产葡萄酒近年发展不利”的情况,中国酒业协会副秘书长兼葡萄酒分会秘书长王祖明在8月5日举办的第十八届中国秦皇岛国际葡萄酒节新闻发布会上指出,“我国葡萄酒产业到了一个新的节点,只有加强品牌建设,改变原有推广模式,尊重消费者,才能拥有广阔的市场。”

 

中国轻工业联合会副会长何烨

国产葡萄酒产业受进口冲击处于低谷徘徊阶段

王祖明介绍说,我国葡萄酒工业从上世纪90年代进入了快速发展阶段,从2010年葡萄酒产业进入调整期,2013年到达最低谷,随后逐步回暖,但整个行业仍处于底部徘徊阶段。”

据国家统计局对规模以上企业的统计,2016年行业总产量113.74万千升,同比下降2.04个百分点,销售收入484.54亿元,同比增长3.97个百分点,利润总额48.7亿元,同比下降6.59个百分点。

中国轻工业联合会副会长何烨出席发布会时指出,当前我国葡萄酒巨大的消费市场中有42%以上来自于进口,而且与国产葡萄酒产量下降对应的是进口量的快速增长。

“我国全年进口酒仍有较大的增长,对国产酒的冲击是客观存在的。”王祖明指出。

中国酒业协会副秘书长兼葡萄酒分会秘书长王祖明

关键要转变思维 加强品牌建设赢得消费者

王祖明认为,“我国的葡萄酒产业到了一个新的节点,在我们现在面临困难的时候,其实孕育重大的发展机遇。我国葡萄酒市场较低的消费基数与巨大的市场需求潜力,决定了我国葡萄酒市场拥有广阔的发展空间。国产葡萄酒想要在市场扩大中做到同步增长,甚至能够分享到更多的市场份额,关键是要转变理念,在不断提升产品质量的同时,无论是产区还是企业,要充分认识到品牌建设和市场推广的重要性;只有我们加强品牌建设,改变原有推广模式,尊重消费者,才能拥有广阔的市场。

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