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《三生三世》被《战狼2》碾压!流量IP抵不过自来水?

2017-08-07 09:36:34   中国青年网

截止8月6日24时,《战狼2》以单日4.37亿的票房成绩结束了自己第二周的吸金之旅,这一成绩也打破了由《战狼2》自己刚刚创造的3.98亿元的华语电影单日票房纪录。至此,《战狼2》上映11天,累计砍下31.6亿的票房,距离打破《美人鱼》33.92亿的中国影史票房纪录只有一步之遥。

而与此同时,票房表现同样被寄予厚望的《三生三世十里桃花》周日仅收6425万,这一成绩连其上映首日的1.66亿元的一半都不到。首周四日累计4.24亿元,放眼整个暑期档,这一成绩看上去还算不错,但1.66亿、1.08亿、8568万、6424万的单日票房连日下跌,且日均跌幅近30%,恐怕对于片方来说并不是一个理想的成绩。

与此相对应的,则是《战狼2》的逆天走势,首日票房“仅”有1.02亿,但随后三天分别走出了2.14亿、3.12亿和3.66亿的神奇曲线,首周四天拿下9.96亿元,日均增幅高达58%,在华语影史上也算绝无仅有。但时至此时,《战狼2》的表演才刚刚开始,次周一2.72亿,相比起首周日仅微跌26%,并打破全球周一历史记录,次周二2.91亿,打破全球周二历史记录……次周末10.92亿,神奇地超过首周总票房,比起首周末增长22%,并打破《星球大战7》保持的次周末影史记录。以上列举的只是《战狼2》已经打破的无数票房记录中的几个而已,本篇文章的主要目的也并不是列举《战狼2》的票房纪录征程,所以就此打住,进入正题:同样在上映前获得8亿保底,为何《战狼2》和《三生三世十里桃花》不同命?(注:截止记者发稿前,《三生三世》出品方之一的光线影业总裁王长田否认对影片进行了8亿的保底。)

  一、9.7分的华语片最高记录VS比《小时代》还低的7.1分

好电影不一定能大卖,但大卖的电影一定是观众眼中的“好电影”。这一点在之前在的《摔跤吧!爸爸》身上得到了充分的证明,猫眼9.8分创下了历史记录,12.99亿的累计票房也成就了一段神话。 此番,《战狼2》凭借良好的口碑,在猫眼上得到了170万人高达9.7分的评价,其中,有94.3%的观众打了9-10分的超高评价,这一成绩也创下了华语电影在猫眼上的最高评分记录。在评分相对比较严格的豆瓣,《战狼2》也获得了7.6分的不错评价,这一成绩在动作电影中相当不错。要知道,以口碑著称的好莱坞大片《美国队长2》和《美国队长3》在豆瓣上的评分也分别“只有”7.9分和7.7分。

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