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梦之队更要有商业价值 中国女排和腾讯体育签约

2017-08-07 09:02:22   中国青年网

本报讯 (记者 孔令强)继郎平与腾讯体育达成首次互联网媒体独家合作后,昨天,中国排球协会与腾讯公司共同在南京举办发布会,正式宣布腾讯体育成为“中国女排战略合作伙伴”,腾讯旗下全资子公司赢德体育发展有限公司获得“中国女排独家商务运营”权益。这也是中国女排的商务运营权益首次交由第三方公司执行,中国女排的含金量再一次得到提升。

此次腾讯体育成为中国女排战略合作伙伴,是中国排协进行市场化探索的关键一步。身在美国的中国女排总教练郎平通过视频发来了祝福:“这次中国女排与腾讯的携手,我希望姑娘们在球场上不断追求卓越的同时,能传播更多的正能量,带来切切实实的社会影响力。”

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