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上半年我国出境游超6千万人次 “买买买”模式被抛弃

2017-08-07 08:02:13   央广网

人民网北京8月4日电 (魏欣宁)“2017年上半年,我国接待入境游客6950万人次,出境旅游人数6203万人次,入境游客数量超过出境游客数量747万人次。”近日,旅游研究院院长戴斌在其署名文章《继续扩大国际旅游顺差正当时》中指出,入境旅游正在从全面恢复走向持续增长的新阶段,出境旅游则面临着高速增长到理性发展的转折点。

国家旅游局相关负责人表示,我国入境旅游已经走出了金融危机后的萧条期,正在从全面恢复转向持续增长的新阶段,而出境旅游则从高速增长步入稳定增长期,国际旅游顺差有望进一步扩大。

8月2日,途牛旅游网(以下简称途牛)对外发布《2017上半年在线出境游消费分析》,依托2017年1-6月份途牛出境游预订数据,同时结合国家旅游经济运行监测与预警数据,对今年上半年出境游市场用户消费情况和游客行为,进行了全面分析。

上半年我国出境游人数6203万人次 女性游客是主力军

2017年上半年,我国出境游市场继续保持快速增长。途牛数据显示,今年上半年我国公民出境旅游人数达6203万人次,比上年同期5903万人次增长了5%,超过意大利的总人口数(6054.7万)。

在线旅游网站和手机移动客户端是用户查询、预订旅游产品的重要渠道。艾瑞咨询对外发布的《2017年中国在线旅游度假市场研究报告》显示,2016年,途牛凭借24.2%的市场份额位居在线出境游市场第一名。途牛监测数据显示,今年上半年,2星及以上客户选择途牛出境游的人次同比增长20%,途牛依旧是出境游客的主要选择之一。

选择出境游的客户都是哪些人?从性别角度看,女性依旧是出境旅游的主力军,今年上半年,62%的游客是女性,男性占比为38%。从星座属性看,处女座、天蝎座、天秤座三个星座的游客出境游热情最高,分列冠亚季军。

从年龄层角度看,80后依旧是出境游的中坚力量,占比达到52%。同时,经济储备较为雄厚的70后占比达到20%。此外,喜欢看世界的90后出境游热度有所提升,出游人次相比去年同期提升25%。

在出游方式上,由于90后出境游需求提升迅猛,这部分人群英语更流利或能熟练运用各种翻译软件,且更愿意自由、深度地感知目的地。因此,90后更青睐自助游方式,今年上半年90后出境自助游人次与去年同期相比增长了24%。

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