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《明日之子》定义互联网偶像养成:创新九大厂牌塑造多元偶像
2017-08-06 15:03:33 中国青年网
随着互联网媒体形式高度发展,新一代年轻受众的价值观开始呈现多元化、去统一标签化的趋势。《明日之子》顺势而为,以“就这样唱“作为节目的slogan,率先提出九大偶像厂牌的概念。相比起打造统一标签下的大众偶像,《明日之子》选择尊重多元价值观,极致放大每个圈层的个性,树立选手自己的厂牌。
从统一到多元 以互联网精神发掘多元偶像
这个夏天,极具个性和魅力的95后少年,集结在《明日之子》盛世美颜、盛世独秀、盛世魔音三大赛道,经过重重选拔,将有9位引领极致审美的选手,借力最完备资源,打造成为九大极致色彩的偶像厂牌,定义未来十年真正偶像——尊重每一个个体,认同多元价值观的存在,铸造专属音乐风格,为不同青春发声。《明日之子》,任性而来,就这样唱。
进入《明日之子》终极战中每一个王者,都是各自圈层中兼具号召力和实力的“明日之子”。他们当中有具备优质偶像潜力的、呆萌的、文艺青年型的,甚至可能有二次元的代表……他们对音乐梦想充满了激情,代表着青年文化的走向,在这个过程中演唱的每一首歌、每一个造型和服装都将被打造成个人IP的一部分,实现个人可能的极致化。个人标识便是他们手握的利器,做自己的偶像厂牌,成为照亮明日的橙色之光。
同时,《明日之子》在九大偶像厂牌的塑造和养成上,并不会因节目结束之后就会停止,而是通过节目的努力瞄准十年后,为未来的娱乐圈输送九个各具特色、具有不同特征特质和才华的偶像。《明日之子》作为第一档真正意义上的互联网偶像养成,抛弃传统的统一流水线的大众偶像,在多元包容的互联网中为所有选手树立一个多元入口,让所有的选手在这里找到自己态度、放大自己的个性、成为圈层文化的代表,从而树立起自己的厂牌。
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