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《战狼2》让国产片瞬间高大上起来!好内容+好营销=强强联合
2017-08-04 13:00:30 中国青年网
今年7月,国内电影市场“幸运”地收得50.16亿元票房。之所以说“幸运”,是因为月底才异常大爆发的《战狼2》,短短5天狂揽12.65亿元票房,占全月票房25%有余。该片一举反超好莱坞动画《神偷奶爸3》,抢走月冠军头衔。如果没有《战狼2》这种无法复制的超凡表现,今年7月可能会尴尬地创造近3年来最差7月成绩。7月的票房,再度验证了我们的预测,2017年的电影市场进入了“内容驱动”时代。
7月电影TOP 10
近5年7月票房冠军
近5年7月票房
{ 单月票房}
创造春节档之后最好成绩
今年7月是暑期档的正式开端,加上本身拥有5个周末,在票房方面占尽优势,最终31天收获50.16亿元票房,险胜1月和4月,成为有春节档的2月(61.8亿元)之后,今年目前单月票房第二高的月份。这一成绩比今年6月的票房39.27亿元,大涨27.73%,也比去年7月的45.13亿元,上涨了11.15%。
7月由于有“国产片保护”政策,引进片除了《神偷奶爸3》,无力扛起市场大盘,加上个别国产大IP电影成绩尚可以及《战狼2》的大爆发,一扫国产片在春节档之后被引进片碾压的颓势,重新夺回单日票房冠军、单月票房冠军。
但是,与2015年那个由《捉妖记》《煎饼侠》《大圣归来》“三驾马车”驱动的超级火爆7月(55.06亿)相比,今年7月还存在大约5亿元的差距。不过,在中国电影市场进入中低速增长的新常态之下,能够有此表现,已是足够难得。
有了7月的票房成绩铺底,国产片可以挺直腰板,“我们可以拥有不输于好莱坞巨制的市场号召力,来吸引到最路人的观众群体进入影院。”这也让所谓“国产片保护月”受到的舆论和行业压力消减,正如有些观众所说的那样,“我们不是反对保护国产片,我们只是反对保护烂片”。
中国观众对国产片是真爱,就像中国球迷热爱中国足球那般。
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