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贵阳车务段借力旅游季打好服务“营销牌”

2017-08-04 10:04:41   央广网

央广网重庆8月4日消息(记者刘湛 通讯员王文龙)当前,正值贵州旅游的旺季,前来贵州旅游的旅客络绎不绝。贵阳车务段管内天龙、安顺、织金、盘州等地旅游资源丰富,乘坐火车成为了旅客出行的首先。针对这一实际,该段紧紧抓住旅游这一有利时机,通过制度方案、细化措施等方式,借力旅游季打好高“营销牌”,全力促进增运增收。

针对乘坐火车前来旅游客流增加的实际,尤其是乘坐高铁旅游的旅客井喷的现象。该段充分利用高铁方便快捷的优势,制定了旅客运输组织方案,对管内10个客运办理站的售票、候车、乘降、实名验证等工作要求进行细化。同时对管内客运站基础设备进行了“拉网式”排查,尤其是高铁站电梯、自动扶梯等进行了专项检查,及时消除各站设备设施存在的安全隐患。

为确保旅游高峰时段旅客乘车安全,该段提前安排机关人员到现场支援,做好客流高峰时段旅客上下车组织,安全防护工作,合理安排候车区域和掌握放行时间,引导旅客有序购票、候车、进站,乘降,确保旅客出行安全。同时对管内各客运办理站的候车室、站前广场进行卫生大扫除,为旅游旅客出行营造清洁、舒心的候车环境。

同时,该段结合旅游客流出行规律,提前组织客运营销人员深入到市内各大院校、企业、旅行社开展客流调查,并以“沪昆高铁旅游”为营销主题,利用地方报纸、电台、电视等主流媒体,广泛宣传“沪昆沿线旅游景点”,详细铺画 “一站一景”旅游新方式。并通过路局官方微博、段官方微博加大列车开行方案、余票信息、车站各项便民服务举措等信息的发布,全方位引流上线,确保增运增收。

据统计,7月1日至今,该段共发送旅客70余万人,其中管内发送旅客高达53.7万人次。

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