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不走寻常路 爱怎样就怎样
2017-08-04 05:01:47 中国青年网
7月18日,“不走寻常路”——Metersbonwe品牌升级发布会在上海总部举行。此次发布会秉承着“创造好品牌”的使命,誓言“回归初心,唤醒自己”,以“不走寻常路”作为年轻态度的标签,向嘉宾呈现品牌由单一休闲服饰品牌向“一站体验五种风格”的全新多元生活方式品牌的升级裂变,旨在启发全球青年忠于自我的时尚态度。与此同时,品牌的五大新生代偶像代言人关晓彤、任嘉伦、曾舜晞、宋威龙和钟楚曦同时亮相活动,来演绎升级后的Metersbonwe的五大风格形象,为青春站台。本次五大风格系列的推出将延续品牌使命,为革新年轻受众衣橱风格,注入多元潮流视角,尽情演绎穿而不同、彰显个体的鲜明态度。
发布会上,“不走寻常路”的核心理念无时无刻不彰显出全新升级的Metersbonwe五大风格系列与时俱进的年轻态度:“青春不凡“的NEWear;“不趣不型“的MTEE;“弄潮为乐“的HYSTYL;“新鲜都市“的Nōvachic;“简约森活“的ASELF……穿而不同的品牌态度冲破界限,活跃于目光所及之处——标签艺术装置、购物袋、员工服装等,无不是先锋态度的锐意表达,展现激发自我态度与潮流个性。
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