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开放二胎催生火爆培训市场 少儿英语渐成市场最大蛋糕

2017-08-03 21:03:17   央广网

央广网北京8月3日消息(记者纪乐乐)随着二胎的开放,暑期培训市场更加火爆,其中最受关注的仍是少儿英语培训市场。有机构认为,该市场预计未来十年,还将以12%-18%的速度增长,成为中国培训市场的最大一块蛋糕。

暑期是英语培训的高峰,市场上琳琅满目的英语培训班让不少家长挑花了眼。然而,缺乏创新和自主研发教材,教师水平不一,培训目标不明确,忽视品格培养等正成为行业掣肘。随着近几年我国少儿英语培训市场的发展,高端的优质英语培训产品成为行业趋势,线下英语教育培训市场的洗盘也正在加速。比如芝麻街英语、EF英孚青少英语、励步英语等,已走在行业前列。

以芝麻街英语为例,北京市商务委员会备案的材料显示,截止2017年4月,全国授权校区数量为291家。由北京凯瑞联盟运营的芝麻街英语,其授权来自上海永濑商贸,而上海永濑商贸的授权,来自日本永濑株式会社。芝麻街英语中国执行总裁张兰女士说:永濑是芝麻街工作室授权的在全球范围内的芝麻街英语独家官方被许可人,北京凯瑞联盟已经就芝麻街英语的授权完成与永濑公司的续约,一直到2023年底。

市场细分之下,一线城市年学费2万元左右的少儿英语培训品牌,如今只留下了几家独大。家长在选择少儿英语培训机构和产品时更注重培养孩子的兴趣,芝麻街英语北京房山长阳熙悦中心校长王越认为,教育应该是注重趣味性和启发性。而与风靡全球的美国经典教育节目——《芝麻街》一脉传承的芝麻街英语,有着先进的教育理念及教学方法,正好弥补传统教学中的种种不足

除了拥有原汁原味的美式英语课程,芝麻街英语还有特有的EFL教育内容,在英文的语境下帮助儿童进行美好品格的塑造。芝麻街英语成都市常州新北丰臣国际广场中心的学生家长评价说:我发现这里是真正的美式教育,是真正符合孩子心理的引导方式,孩子在这里是平等的,被理解,幼小的人格同样被尊重。 今年4月起,芝麻街英语主办的儿童英文戏剧大赛在全国近20个省市进行。

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