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“十万个冷笑话”成都制作团队:“逼”出三头六臂

2017-08-03 17:09:27   

《十冷》剧照

四川在线消息(记者杨琳)2014年12月31日,由卢恒宇和李姝洁执导的低成本国产动画电影《十万个冷笑话》(以下简称《十冷》)异军突起,因其精准定位二次元吐槽文化,受到一众年轻人的追捧,收获1.2亿元票房。8月18日,卢恒宇和李姝洁再次执导的《十万个冷笑话2》即将登陆今年暑期档。 这两部电影,大部分的制作都诞生于成都。7月31日,卢恒宇和李姝洁刚结束了在北京的点映,回到成都艾尔平方文化传播有限公司办公室。虽然《十冷》第一部出乎意料地成功,但临近《十冷2》上映,两人表示越来越感到“压力大”。

《十冷》剧照

票房过亿才算“交作业” 2012年,一部名为《十万个冷笑话》的网络动画剧爆红,到2015年,该动画连载到3季。该剧由吐槽短篇组成,其中,哪吒变成了“金刚芭比”,托塔天王李靖能被任何人空手接白刃,“脑洞大开”的剧情让一波年轻人大为追捧。 大电影《十冷》的人物来源于网剧,讲述了一个架空的故事,李靖和哪吒、白雪公主和匹诺曹、没有名字的男主角和一只名叫“时光鸡”的散养鸡,因时空错乱聚到一起,共同走上了拯救世界的艰难旅程。如果不懂二次元文化,也许很难理解到影片中的笑点:反派人物名叫“newblush”,音译即“鸟不拉屎”;男主角的能量来源是“吐槽”,吐槽越多,能量越强……所以,“40岁以上观众请在青少年陪同下观看”成为该片的“门槛”。 对于这部另类的电影,评价褒贬不一,有人觉得“耳目一新”,也有人觉得“根本不算电影”。尽管如此,这部制作成本仅500万元的电影却在2015年元旦档一众大片中获得1.2亿元的票房。 时隔3年,《十冷2》作为《十冷》的前传,延续其脑洞、吐槽的风格,讲述了在浩瀚宇宙中凡人少年小金刚联合三大天神雅典娜、河神、雷神托尔共同寻找创世神杖的故事。 卢恒宇告诉记者,《十冷2》的制作成本为1000万元,较第一部在制作上精良了很多。“第一部成本也不高,所以压力不大,当时票房只要过3000万元我们就觉得可以‘交作业’了,但是没想到第一部就过亿元,所以第二部在商业方面的压力很大,票房只有过亿才叫‘交作业’。” 《十冷》上映时,动画还在连载,能在院线电影中脱颖而出,不难看出是粉丝经济的“功劳”。然而,距《十冷》动画更新已有两年时间,这期间,电影市场和观众口味不断地发生变化,《十冷2》能否超越第一部,获得观众认可,还得打一个问号。

十冷成都团队照 (肖雨杨 摄)

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