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玩出新花“Young” 看屈臣氏如何“潮玩”零售业

2017-07-31 13:06:04   中国青年网

日前,屈臣氏上海龙之梦店店面全新升级。据悉,在屈臣氏全新潮流的门店里,消费者能接触更多贴近当地潮流的彩妆个护品类,享受更为高端的前沿科技服务,得到更年轻个性化的感官和购物体验。

屈臣氏潮流店设有全新的陈列展架、开阔的购物空间,专业的皮肤测试区和Make up Studio美妆互动区,并引进了全新的彩妆品牌I’m MeMe、Max Girl、Marie Dalgar、CLIO、蜜丝佛陀。韩国人气品牌集合点CLUBCLIO、台湾药妆王牌DR.WU入驻屈臣氏成为店中店。除了彩妆区变化不小,这次,屈臣氏还前所未有的卖起了一个新的品类——香水。在屈臣氏的香水柜台上,陈列着安娜苏、巴宝莉、范思哲、华伦天奴等价格不菲的品牌香水。

在最新的潮流店里,屈臣氏还推出了两项有趣的服务,分别是“Style Me来彩我”和“Skin Test来试我”。前者是借助最新的AR技术推出的“虚拟试妆”服务,只要坐在平板电脑前就可自动识别顾客的脸,为顾客提供不同的彩妆建议;而“Skin Test来试我”则通过科学专业的服务,为顾客分析皮肤状态并予以专业的护肤指导。最新设立的自助收银台,顾客用手机扫一扫便能线上付费;线上全新推出的“门店自提”和“闪电送”服务,顾客可以通过手机屈臣氏中国APP线上下单并到指定门店自提取货,或者选择“闪电送”享受4小时内送货到家。沈阳晚报、沈报融媒记者 刘姝含

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