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《闪光少女》发致歉海报 宣发团队集体下跪

2017-07-27 08:55:45   中国青年网

7月24日,国产片《闪光少女》曝光一则宣传海报引起轩然大波,海报中该片宣发团队集体下跪致歉,海报中大大的红字“对不起”颇为抢眼,七位宣发人员齐刷刷下跪,并举着“排片我要的”“预告片我剪的”“海报我做的”等七张牌子,呼吁观众“不要因为片名和海报错过一部好电影,排片仅剩6%,再不看就真的错过了”。

7月20日上映的《闪光少女》,在网络上收获了不少“自来水”观众的力挺,目前在时光网上评分7.3分,对国产片来说这是一个还不错的分数。上映5天,该片的累计票房3644万元,排片占比最高仅为上映第二天8.8%,在激烈的暑期档中,这部电影的排片目前已跌至6.4%。由于本周四将有《建军大业》和《战狼2》两部国产大片强势上映,可想而知《闪光少女》的排片空间将被进一步碾压。

《闪光少女》的宣发团队终于坐不住了,但这张“集体下跪”海报一经推出,引起不少网友的激烈回应。有网友指出该片的海报和片名,确实给影片的票房拖了后腿:“是该道歉,宣发真的太烂了,不过我推荐朋友去看了。”“海报做得不知所云,票房这么惨真是对不起影片那么好的口碑!”

当然,也有网友对下跪的举动十分反感,“不搞道德绑架我还是会去看的”。(时 宇)

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