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央视专访爱奇艺《中国有嘻哈》娱乐文化价值获肯定

2017-07-27 07:58:30   中国经济网

近日,爱奇艺《中国有嘻哈》荣登中央电视台英语新闻频道(CGTN)黄金档王牌新闻节目《China24》,并于北美分台同名节目播出。报道中对于爱奇艺打造的《中国有嘻哈》在文化推广方面,以及成功将娱乐综艺转化为大众文化现象等方面给予充分肯定。此外,近期爱奇艺《中国有嘻哈》与世界顶尖音乐派对Ultra Music Festival进行战略合作,将落户上海启动ULTRA CHINA音乐节,进一步证实了在爱奇艺的大力推动下,中国嘻哈文化的影响力正逐渐走向国际。

敢为人先“吃螃蟹”爱奇艺点燃全球华人圈的中国嘻哈热

作为中国首档Hip-hop文化推广节目,爱奇艺《中国有嘻哈》自播出以来便获得了全民的关注热度,除了首期四小时破亿、第四期40分钟破亿的新纪录的同时,更是将这一文化影响至全球华人领域。截至第五期,爱奇艺《中国有嘻哈》播放量已破9亿,同名话题阅读量超14亿,豆瓣评分的7.0分高于同类型作品,并持续占据微博网综榜、骨朵、艺恩等权威榜单榜首位置。随着节目在用户及行业内的口碑及关注度,证明了爱奇艺《中国有嘻哈》正在潜移默化的影响着国人的音乐文化。

爱奇艺高级副总裁陈伟采访中表示:“爱奇艺抓住了Hip-hop向大众、主流迈进的节点打造出《中国有嘻哈》,希望让亚洲和世界知道这里有伟大的、正在崛起的中国嘻哈。通过精准的内容开发战略眼光,平台的运营和推广,爱奇艺不仅让嘻哈文化进一步成为时尚的代名词,进而形成了全中国的嘻哈爱好者的盛事。”

《中国有嘻哈》的人气选手,PG One在采访中表达了中国嘻哈音乐在“地下”发展了很久一段时间,现站在爱奇艺打造的这个舞台上,可以让更多的人看到中国的嘻哈,这扇门已经为许多喜欢嘻哈音乐的人打开了。Hip-hop man也表达了中国嘻哈存在于各个地区,不同的城市、不同的文化、不同的生活方式,产生了不同种类的嘻哈文化。可以看出,嘻哈文化在中国各地的生根发芽,已有一定的受众土壤,这些都是让爱奇艺下注嘻哈这一小众文化的参考因素。凭借70%占比35岁以下的用户以及过往自制综艺的优秀成绩,此次,爱奇艺用综艺娱乐的形式将嘻哈文化推向最广大的年轻用户群体。

一个领域多向发展爱奇艺音乐版图全面开花

近几年,符合大众审美的流行音乐偶像相对匮乏,音乐类节目同质化严重国内音乐综艺市场来亟待创新。作为国内视频网站的先驱者,爱奇艺于7月宣布推出“猕猴桃音乐节”计划,将通过整合多个超级音乐项目,结合线上线下多重活动,旨在打造泛娱乐时代最强的互动音乐阵地。

6月底至7月,爱奇艺先后上线了《中国有嘻哈》、《中国新歌声》第二季等具有超高影响力的头部音乐内容代表作。此外,万众期待的ULTRA CHINA也将于9月9日、10日正式开唱,据悉,ULTRA CHINA看重爱奇艺平台强大的内容实力以及强大的音乐号召力,将联合爱奇艺《中国有嘻哈》进行战略合作,携手将具有中国独特风格的RAP推向国际的舞台,把中国年轻的嘻哈偶像展示给全球中华文化的潮流爱好者。未来,爱奇艺将继续为用户提供多元、新鲜的音乐视听内容,实现平台音乐影响力的全面释放。


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