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鹿晗新歌发布,抖音诠释音乐推广新方式

2017-07-25 15:19:35   中国经济网

近日,鹿晗推出两首新歌《零界点(On fire)》《触发(set it off)》。与过去的新歌推广方式不同的是,这一次,国内最大的音乐短视频社区抖音作为合作伙伴,发布了两个15秒的鹿晗MV视频。

鹿晗登陆,受到了抖音用户的热烈追捧,两个视频刚一发布,粉丝就为之疯狂了。两天内,两个视频在抖音播放量近2000万,而鹿晗在抖音的音乐官方账号的粉丝涨到了110万。

两天收获110万粉丝的涨粉速度实在令人咋舌。这之中除了鹿晗本人强大的号召力,与抖音浓厚的嘻哈,电音社区氛围密不可分。两首新歌主打的trap风格,正是嘻哈音乐的一种,不仅鹿晗的粉丝,也在热爱嘻哈的抖音用户中迅速圈粉。

同期,抖音还获得了独家MV贴纸授权。这可不是美颜相机的普通贴纸,抖音把MV做成背景贴纸,粉丝可以使用动态背景贴纸拍摄,与鹿晗一起尬舞。

不止鹿晗,抖音联手推广新歌已经成了眼下娱乐圈的一个重要选择。作为国内最大的音乐短视频社区,抖音的用户基本都是24岁以下的年轻人,且一二线城市为主,男女比例在4:6,这与明星们的粉丝群体特征相符。音乐短视频的互动方式让粉丝不仅能听歌,还能“玩起来”。作为今日头条旗下的UGC音乐短视频社区,抖音已经是各路最潮最酷最好玩的俊男美女聚集地。


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