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西十区7月指数解析:音乐会走向普罗大众

2017-07-25 15:19:34   中国经济网

音乐会在许多人心目中一直是高雅艺术的代名词,在金碧辉煌的大厅里衣着光鲜整洁的听音乐会和普罗大众是很有距离感的。其实音乐会的表演有多种:有独立音乐人的表演或是音乐团体的集体演出,有管弦乐团演奏或是集体合唱表演。如今中国越来越多的非盈利性民间社团成立,定期举办形式多样的音乐会,面向广大市民听众,开展音乐知识的普及。在民间,甚至有音乐爱好者自发组建合唱团、管弦乐团,他们自掏腰包进行练习,参与各种比赛和演出,能够得到市民的喜爱就是他们前进的最大动力。音乐会的门槛逐渐降低,走进大众的趋势日渐显著。

我们从西十区7月中国演艺赛事数据报告中也可以发现,在八大类目的音乐会榜单中,本月音乐会TOP5中定位普及型音乐会的星期广播音乐会以105.0的指数排名第四,其票价亲民,但成交溢价率类目最高。我们不难发现,普及型音乐会由于观众的大众性,广受普通老百姓的欢迎。星期广播音乐会创办于1982年,是中国历时最长、影响最大的普及型系列音乐会。

此次上榜的星广会《王之炅的音乐﹒剧场》中,来自上海故事广播的主持人北辰,使用他最擅长的声音演绎能力,将音乐厅变成一个架空时代的故事空间,让你用耳朵、用心来沉浸式的感悟王之炅所要表达的人生态度。而王之炅自己,不仅是一个演奏者,还是一名“演”员。她既会化身“作曲家”,也会成为“音乐主角”或“旁观者”,通过精挑细选的四部作品来表达它们背后与自己高度一致的人生哲思。王之炅与老搭档薛颖佳的合作亦是实力成双,这场用人声与音乐创造出来的戏剧声场着实给我们带来了一场听觉盛宴。

大众可选择的音乐会多了,你可能会纠结到底哪场音乐会更值得看呢?为此,中国最大最有保障的现场文化票务交易与交流垂直平台西十区推出《中国演艺赛事数据报告》。西十区数据报告汇集了西十区后台大数据库,对消费者的观演行为做了深度剖析及解读,能帮助消费者掌握演出热门趋势,发现新的兴趣偏好,权威数据指导消费,保障粉丝权益,突破营销迷雾,为对的买单,建立全新的基于兴趣的价值评判标准。


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