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【壮美内蒙古 亮丽风景线】羊绒衫能够温暖全世界?这个企业做到了!
(多彩贵州网 记者:涂冬)“鄂尔多斯羊绒衫,温暖全世界”,一句让鄂尔多斯人无比自豪的广告让大家熟悉了鄂尔多斯羊绒衫这个品牌。现在,就让我们走近冬季必Buy,温暖世界的羊绒衫背后的故事……
走进针织二厂生产车间,整齐有序的生产机器在工人的操作下进行着羊绒衫的编制工作。据工作人员介绍,以前工人们必须人手一台机器手动制作羊绒衫,而现在的全机器自动让生产更高效。
员工使用机器制作羊绒衫
员工打包成品
据悉,鄂尔多斯集团诞生自1979年创立的伊克昭盟羊绒衫厂(鄂尔多斯市原名叫伊克昭盟,后因鄂尔多斯羊绒衫这个享誉世界的品牌而改名叫做鄂尔多斯市),作为自治区改革开放的试验厂,经过38年的持续发展,从当初投资200多万元以补偿贸易方式建成的羊绒衫厂,壮大成为总资产超700亿元、年销售超400亿元、员工4万余人、累计上缴利税超200亿元的地方领军企业和行业龙头,位居内蒙古民营企业榜首和中国企业500强之列。
成品羊绒衫
等等,你以为鄂尔多斯只生产羊绒衫?那你就错啦!鄂尔多斯集团满怀“温暖全世界”的理想,可是缔造了一个又一个商业传奇!由单一的羊绒产业延伸至煤炭、电力、冶金、化工、能源等各大领域,在羊绒和铁合金领域打造出了两项世界第一。作为行业标志性品牌,“鄂尔多斯”品牌价值达880.66亿元!
兔绒
或许你有N种理由选择鄂尔多斯羊绒衫,但是它的“暖心+暖身”的特点一定是你的首选理由。一份来自大草原的温暖,一个只属于中国的驰名商标…未来的鄂尔多斯集团,值得期待!基地,建设国际化和谐高效幸福园区。
其中,硅铁合金产销量居世界第一,被誉为“世界硅都”。园区已成为内蒙古自治区推进“大基地、大集群、大项目、大循环”建设的成功案例,被认定为首批国家级“高新技术企业”,“资源节约型、环境友好型试点企业”,自治区级“循环经济示范企业”, “创新方法应用试点企业”,是自治区重点培育和发展的大型工业园区。
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