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年营收超600亿的伊利为何能蝉联亚洲乳业第1、全球8强?

2017-07-14 11:49:15   国际在线

国际在线消息:近些年,随着中国经济的转型升级,我国乳制品行业面临着满足不断变化的消费需求的挑战。权威数据显示,2016年全国乳制品产量2993.2万吨,同比增长7.6%。规模以上企业销售额为3503.9亿元,同比增加5.3%;利润259.9亿元,同比增加7.5%。

在当前大背景下,以伊利集团为代表的一批中国乳企通过提升品质、持续创新和全球布局,实现了自身的转型与突破,在全球乳制品行业中打破了西方乳企垄断的格局。北京时间7月12日,荷兰合作银行发布最新一期全球乳业排名,伊利集团蝉联亚洲第一,位居全球乳业八强,连续第四次入围全球乳业前十。

除此之外,过去一年里,伊利还先后在全球权威的品牌影响力、消费者信赖度等多维度评比中连续荣获第一的殊荣,体现了企业在亚洲乃至全球全方位的综合领先优势。伊利在资本市场也表现亮眼,目前已成为中国乳制品行业首家市值超千亿的上市企业。

  上市21年,伊利打造首家超千亿市值乳企

今年3月,伊利发布2016年业绩报告。报告显示,2016年公司实现营业总收入606.09亿元,实现净利润56.69亿元,营业总收入和净利润均稳坐行业第一的宝座。2016年伊利的加权平均净资产收益率为26.58%,创行业新高。

作为国内首家上市的乳制品企业,伊利良好的营收和利润表现也保证了其在资本市场的稳步前进。自上市以来,伊利便走出了一条节节攀升的向上曲线。截止2017年6月30日,伊利市值为1312.46亿元,相比上市初期,市值增长达310倍。公司累计股权融资额89.41亿元,累计分红额达120.21亿元,给予了投资人丰厚的回报。

去年,伊利集团也凭借稳定的市场业绩与较高的投资价值,相继荣获最佳主板上市公司、2016CCTV中国上市公司50强等多项殊荣,成为网民心目中最值得信赖的上市公司,彰显了资本市场与消费者对伊利超高的认可度。

某券商食品饮料研究团队认为:在乳制品行业消费升级的趋势下,伊利集团通过产品品质化、布局全球化等不同战略的实施,全面触及消费升级的各个层次,有力地保证了伊利的估值提升和业绩增长。

  引领乳业消费升级,伊利用品质铸就品牌

众所周知,目前我国正在经历新一轮的消费升级革命,消费者更关注由细节、创新性、服务、情感共鸣等多因素构成的产品品质。《2016麦肯锡中国消费者调研报告》也显示,50%的消费者声称自己追求最优质的产品。在第三次消费升级的趋势下,乳制品行业已逐渐由规模增长向品质升级转变。

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