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花椒直播深度合作SMG 独家上线《卡拉偶客》直播版

2017-07-05 15:53:43   

由当红脱口秀主持人王自健领衔的国内首档汽车音乐脱口秀《卡拉偶客》直播版将于7月5日迎来首期录制,曹云金、SNH48、好妹妹乐队、霍尊、常石磊等强明星阵容将现身节目,为网友带来一场场动感十足的车内视听盛宴。

据悉,本次《卡拉偶客》出品方SMG互联网节目中心与移动直播平台花椒达成深度合作,对节目互动进行全面探索。作为全网唯一直播平台,花椒直播将对节目录制进行独家直播,同时为提升节目互动性,还设置了花椒弹幕互动以及微型演唱会等环节。这是继《中国新歌声》、《快乐男生》等优质IP合作之后,花椒直播引进的又一全新IP,标志着花椒直播在专业化PGC内容战略上又迈出重要一步。

《卡拉偶客》上线在即 携手花椒直播助推互动升级

据了解,当红脱口秀一哥王自健将主持这档汽车音乐脱口秀节目。拥有多年脱口秀经验的王自健,凭借幽默语言和犀利段子,在业内收割了大批拥趸。虽说口才一流,但他却是一位五音不全的“音痴”,并以“逢唱必跑”的特点称霸麦霸界。曹云金、SNH48、好妹妹乐队、霍尊、常石磊等明星大咖也将加盟助阵,带来“音痴”主持与“麦霸”嘉宾之间的终极对决。

与传统综艺点播形式不同,《卡拉偶客》直播版与花椒直播达成深度合作,将对节目录制进行独家直播,并与花椒合力打造“互动大作战”、“微型演唱会”两大互动环节。在花椒直播过程中,网友可以通过弹幕对明星唱功、弱点等进行槽评,与明星展开实时互动。同时选拔幸运粉丝上车与明星同车互动。据悉,《卡拉偶客》幸运粉丝招募活动已在花椒平台上线,网友可录制视频参与打榜,获专属礼物多的网友将有机会获得与明星“零距离”互动机会。

承包戛纳、新歌声、快男 花椒“直播+综艺”模式成为行业标杆

此次花椒直播与《卡拉偶客》深度合作,成为“直播+综艺”的又一次全新尝试,也为直播平台合作树立起双赢范例。而在众多的直播平台中,花椒直播成为《卡拉偶客》全网唯一直播平台,除了得益于花椒直播800万超高日活外,还与花椒绿色直播平台属性密不可分。截至目前,花椒直播通过“直播+明星”的“明星战略”吸引了包括范冰冰、张继科等上千位明星入驻,并通过“直播+电商”、“直播+公益”等多种“直播+”模式,为花椒提供了丰富多元的直播内容。

同时,花椒直播与多家娱乐综艺IP展开选角、节目录制等多种形式合作,也为此次《卡拉偶客》合作奠定了坚实基础。比如,花椒直播与《赢天下》剧组联合海选演员、与《中国新歌声》全国城市海选组委会战略合作,全程付费直播明星演唱会并直播全国赛等。这不仅为娱乐综艺IP积累大量年轻粉丝,也为其带来巨大曝光。可以说,花椒直播打造的“直播+综艺”模式,已经成为直播行业商业模式创新的标杆范例。

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