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我是什么时候开始喜欢上香烟的呢?还挺励志的,刚进入大学,水土不服、活动多、各种事情要忙等各种不适应因素存在,压力巨大,都是靠香烟来缓解情绪,比起那些看电影巨星抽烟动作帅的上天而爱上香烟的小伙伴,稍逊文艺。好了,废话不多说,转入正题。
差别一,中国的香烟店不需要自己装饰,只要办好许可证一切手续,烟商会帮忙把烟柜弄得漂漂亮亮,路人一眼望去,注意力瞬间会被吸引。这就是营销的一个手段。而外国对香烟是明面不推崇的,所以没有这方面的表现。
差别二,国内香烟的摆放,每个地方都有一个品牌会被扶持,相当于地方经济保护措施,就拿广西为例子,真龙香烟是广西政府扶持的本土烟种,每家烟柜都会被“潜规则”的把真龙摆放在最显眼的位置,这个很需要技巧,就是烟民来买烟,一眼扫过去,真龙绝对会在视线范围内,怎么摆放就不多说。
差别三,国内香烟的包装,不论哪个种类的烟,都会被包装的非常美观和精致,仔细看就发现了,每一盒都和节日礼品的包装有得一拼,而国外的香烟包装没有严格的规定,但会在包装上印上吸烟后危害的图片,比如一张因吸烟而变黑的肺部图片、因吸烟而变黑腐蚀的牙齿、因吸烟而手指发黄过敏的图片等。
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