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汪涵的《天天向上》要被取消了?居然拼不过湖南台的这档新节目!

2017-06-28 10:04:46   

自从湖南电视台《爸爸去哪儿》爆红,带动了中国综艺节目的市场。

一时间,综艺节目如雨后春笋般长起来了,遍地开花。但火得快,去得也快,现在电视台的综艺节目都快维持不下去了。

湖南电视台曾经有两个王牌节目,一个是星期六晚上播出的《快乐大本营》 ,虽然快乐大本营没有以前那么火,但还属于常青树。

另外一个就是周五晚上的《天天向上》。这档节目从成立开初,定位就很明确,大型的礼仪娱乐脱口秀节目。

汪涵作为当家的,带领着天天兄弟主持节目。可以说,《天天向上》刚播出的时候就很成功。做过很多期的有趣的节目,请大腕儿,也请民间高手。他们都在各自的领域做出相当了不起的成绩。

有一期,节目组请来了央视四大配音男神,李易 、任志宏、李立宏、徐涛。我们听了那么多央视的节目,从来都是只闻其音不见其人。这次终于看到了幕后英雄。

还有全国美食大PK,请来名厨现场做菜,请来各大高校的校花,请来娱乐圈段子手(他们可能还不够大牌,但相当有趣)。

《天天向上》让观众看到了娱乐和知识可以兼得。

可惜现在《天天向上》的收视率掉得很厉害,无论是在电视台领导还是广告商眼里,这档节目的商业价值大大缩水,还比不上同台热播的《花儿与少年》,更别说浙江卫视的《奔跑吧,兄弟》。

为什么《天天向上》会掉队了呢?

第一,定位开始走偏。

当初节目的定位很明确,要寓教于乐。但是后面为了保收视率,节目组开始有意请明星来,这样就与《快来大本营》冲突了。

因为《快乐大本营》也是每期都请娱乐明星来做节目,而且成立时间更早,在领导心里分量更重。

第二,总是被牺牲。

刚开始的时候,《天天向上》播出的时间是星期五20:10开始,但是后面湖南台办了《我是歌手》,然后《天天向上》调档了,换成了22:00首播。本来晚上8点是黄金时间点,被挪到了10点,很多人都准备入睡了。

再者,节目无创新。

脱口秀说了这么多年,模式固定化,虽然有调整过,但只是微调,没有做太大的改编和创新。在这个快节奏的市场,跑得慢自然就掉队了。

现在看来,《天天向上》已经成了湖南台的鸡肋节目,总为新节目让步,停掉的一天不远了吧。在这点上,汪涵或许也要担一些责任

吧。

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