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深度聚焦 “老名医”诞生记:“群演”片子过不了,就再换一家电视台

2017-06-25 20:51:32   

记者/杨宝璐、屈亚楠、丁靓靓、罗兰烁、高淑伟

编辑/宋建华

张普(化名)怎么都不肯相信自己是被电视购物节目骗了,作为一名退休的老医生,他固执地相信自己的判断——电视台请来的专家,还能有假?

学广告的孙女很崩溃,她不知该如何才能让爷爷相信,这些专家真的有问题。

从产品的生产到广告登上电视台,这是一条长长的产业链,一头连着商家,一头连着播出平台,中间则是演员和包装公司的江湖。在某些广告公司的运作下,一个“草根”演员,穿上唐装或者白大褂,背上几段专业术语,往录播室里一坐,再找几个搭台的“病患”,一个“老名医”就这样诞生了。

△ “神医”刘洪斌又称刘洪滨,其真实姓名现在还是一个谜

“假医生”骗了老医生

“刘洪斌教授”三年换了九个马甲,在多个药品推销中担任专家的事件曝光之后,来自云南的张小琳(化名)气愤且无奈。搁在以前,她可能会把这条信息转给自己爷爷看。但现在,她不会了,因为劝也没用。

“爷爷以前是医生,我自己还是学广告的,我能不知道这些药到底是真的还是假的吗?”张小琳说。

今年70岁的张普退休前是一名医生,在云南地方的监狱任狱医,退休后一下子闲了下来,和许多老人一样,张普每天就看看电视,偶尔跟老伴出去散散步。

情况在2012年发生了微妙的改变,那一年,张普患上了糖尿病。

当了一辈子医生,张普并不太愿意去看其他医生。确诊之后,除了按时到医院开正规的处方药,他还常常依据自己的从医经验,搭配一些其他的药。

“依据就是他自己行医的经验、病友之间交流、自己看一些书,还有就是电视广告。”张小琳告诉深一度(ID:intodeepthoughts记者,实际上,病友们也有不少买了电视购物推销的产品,相互一交流,大家都跟风买,甚至还有一些偏方拿出来推荐给病友——用苹果泡酵素喝。

张小琳告诉记者,爷爷跟子女交流并不频繁,交流最多的就是老伴和她这个备受疼爱的孙女,但她劝不动他。奶奶也有一些老年人常见的毛病,高血压、心脏也不太好,“但是奶奶不信电视广告,买药只在正规药店买。”之前因为买药的事情,老两口还吵过架,当时张普服了软,但过后,还是买了别的推荐药。

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