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国际在线消息:“每一年,我们要卖出大概120亿包牛奶,每一天,有8000多万的消费者会品尝到蒙牛的不同产品,蒙牛是一家传统的乳企,但我们或许比数字化的公司更需要拥抱互联网和数字化……”6月19日,蒙牛集团CEO卢敏放在亚欧数字互联互通高级别论坛开幕式首日上与参会嘉宾就传统乳业的数字化转型升级与价值进行了系统的分享。
作为第十一届亚欧首脑会议的一项重要后续活动,本届亚欧数字互联互通高级别论坛是亚欧首脑会议框架下举办的有关数字经济的首次活动。中国国务院副总理汪洋、柬埔寨副首相尹财利等亚欧国家领导人,以及近600位来自亚欧会议各成员的政府官员、工商界人士、学界和智库代表参加会议,共同探讨推进亚欧成员合作的新机遇。
亚欧数字互联互通高级别论坛现场
“乳品行业是一个非常传统的行业,而数字化正好给我们提供了一个非常好的平台。”卢敏放表示,“无论是从质量管理、消费者服务,还是产品研发创新等方面,数字化都极大地开拓了我们的视野,并有效地提升了企业运营效率,从而让蒙牛在国际市场上更具有竞争力。”
蒙牛集团CEO卢敏放现场分享
他还谈到,乳业是典型的快速消费品行业,消费者最为关心的仍是产品的品质,而且乳业同时又跨度几个行业、拥有较长的产业链,“蒙牛利用数字化手段几乎打通了质量控制和检测环节,这就极大地提高了生产效率,有效保证了全球市场上蒙牛产品的数量和质量。”数字化的工具和手段目前已经可以覆盖蒙牛33个基地、58家工厂和几千个经销商,每天蒙牛可以获得近40万条自动检验数据,杜绝了人为因素的干扰。
“数字化给我们带来的另一个巨大机遇,就是通过互联网抓取消费者数据,用智能化的生产手段去创新产品,去不断满足用户个性化的需求,这个是一个极大的进步。”卢敏放举例称,蒙牛与阿里巴巴合作,运营“零售通”平台开展新型零售,利用平台将碎片化的消费信息整合起来,从而构建消费者大数据。而2016年蒙牛电商部门推出的电商专属产品“甜小嗨”,则是蒙牛尝试利用通过互联网征集来的需求,从而研发出新的配方、新的口味、新的营养配比,填补了甜牛奶品类的空缺,在互联网上很畅销。
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