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新店开张生意异常火爆,接下来几天却让我不得不让我关门!
早几年在一线城市开披萨店赚了人生第一桶金,后来因为高额的店租以及其他因素不得不将生意转到了老家附近的小县城。
这边房租很低,消费也不是很高,算是小本生意了。本以为在这里开唯一一家披萨店肯定会大卖,前期在微信朋友圈里让亲朋好友疯狂的帮我发广告,也希望他们在我开业那天来捧捧场,顺便给他们优惠优惠。同时我也在大街小巷贴满了广告,新店开张一律七折,进店有好礼相送。
新店开张那天,外面很多人都在排队,但大部分都是自己的亲朋好友。第一天供不应求,我不得不向批发商再订一批货。第二天人也是很多,不过很多都是熟人,陌生的很少。第三天人少了很多,来吃的基本都是陌生的面孔。接下来几天生意惨淡,我有点焦虑不安了。3
有时候我让那些亲朋好友多来捧捧场,他们嘴上说有空会来光顾的,但难得见到他们来一次。后来生意惨淡,我问那些亲朋好友是不是披萨做的不好吃?他们说不是,只是没吃过这种东西,吃过一次基本不会再吃了,还不如喝点小酒吃点小菜吹吹牛。
后来我把店关了,前前后后算了一下,损失了将近五万块钱,这是我第一次盲目投资的结果,生意之所以难做,只是我们没有对市场进行有效的考察,不了解客户的需求,前期的一片繁荣只是自欺欺人罢了。
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