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美国人也学天猫新零售:亚马逊收购全美最大食品超市

2017-06-17 18:31:49   国际在线

亚马逊6月16日宣布以137亿美元的价格收购全美最大的天然和有机食品连锁超市Whole Foods后,便有评论指出,亚马逊此次收购和阿里巴巴上个月入股联华超市及其相像,显示亚马逊在效仿阿里巴巴天猫新零售的战略布局,进军线下渠道,以实现线上线下融合的“新零售”业态。

去年,阿里巴巴董事局主席马云首次提出“新零售”概念,提出线上、线下、物流、数据必须结合起来,打造新型的零售体系。

在6月8日举行的阿里巴巴第二届投资者日上,阿里巴巴集团CEO张勇向来自全球的350名投资人解释了阿里巴巴的新零售战略:“新零售是阿里巴巴面向未来所做出的全新战略愿景规划,是大数据驱动的线上线下融合,是零售核心元素的数字化。”而“天猫真正成为全球品牌实现新零售转型的主阵地、引领中国品质消费的主引擎。”

天猫目前已经拥有绝大部分国内品牌,超过1.2万国际品牌、18万知名大牌、8.9万旗舰店,截至2017年3月,在福布斯全球最具价值消费者品牌中,有近八成品牌已入驻天猫。

与此同时,阿里巴巴也深耕线下布局,至今已经投资了苏宁、银泰、三江购物、联华超市等线下实体零售超市,并和上海百联集团达成战略协议,共同探索和实践新零售。

“阿里巴巴不是买了一家零售店,它已经买了4家。这对亚马逊而言将是一样的:它将需要更多的、在不同城市的线下实体店来有效地分销。”咨询分析机构Bernstein分析师Bruno Monteyne在周五的一个研究快报中写道。

亚马逊此次收购将以每股42美元全资收购Whole Foods,该价格比周四的收盘价高约27%。Whole Foods将继续独立运营,其联合创始人约翰•麦基(John Mackey)将继续担任CEO。

这笔交易是迄今为止亚马逊公开的最大一笔收购。根据彭博社的数据,此前其公布的最大一笔收购是在2014年,当时它以9.7亿美元的现金收购了视频游戏服务公司Twitch Interactive Inc.。

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