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【燕鸣】多一些“暑期档”霸屏精品

2017-06-15 16:51:43   千龙网

暑期即将到来,每年暑期的屏霸作品又将上线,这些作品又我们从小看到大的83版《西游记》,有热播十年的《还珠格格》,又结伴而来的金庸作品《射雕英雄传》、《神雕侠侣》等等……然而有一个现象无法忽视:这些作品都是十来年前的旧作,反观近些年所谓的“神剧”,所谓的高收视作品,重播率却非常之低。像80后,现在30多岁了还能说得出小时候看到的《小龙人》、《霹雳贝贝》、《黑猫警长》等作品,可近些年却难得再有入脑入心的影视剧。这种现象一方面反映了我们的影视剧数量更多、更加繁荣,但另一方面却反映了水平不高、缺乏优秀作品的现实。

要推出优秀影视作品,首先要在创作上下功夫。随着影视市场的扩大,观影频次的增加,观众已经越来越成熟,观影水平在逐渐提高。观众的成熟就是影视创作成熟的基础,而影视创作的成熟,则必然走向影视文化的多样化、分层化。可以说,“百家争鸣”和百花齐放“应该是中国影视市场应该坚守的基本原则。影视创作“万紫千红”的多样性,是建立在尊重生活、尊重艺术、尊重观众的基础上的。创作的多样性如何找到与观众需求的关联,多样性如何引起观众的共鸣,都是必须正视的问题。

要推出优秀影视作品,影视行业和从业者必须明确自己的社会责任和使命。当今中国,从生态环境到内心世界,从历史认知到现实观照,从社会认同到个体生存,都面临着许多大家关注的题材和问题,都体现了人们寻求沟通和达成共识的强烈愿望。影视工作者应当自觉投身中华民族伟大复兴的宏伟事业,用影视最为擅长的方式,在展现当今社会丰富多彩生活和人民多元多样追求的同时,突出主旋律,传播正能量,引领新风尚;以人民群众喜闻乐见和更多的优秀影视作品,感召和凝聚人心,推进社会发展和进步,这是中国影视产业应有的社会责任和使命担当。

要推出优秀影视作品,需要市场管理体制为影视创作提供更加合理的环境。影视产业是高投入、高风险、高利润的生产领域,影视生产环节众多、高度复杂,必须将影视产业发展纳入法制化轨道,加强知识产权保护,增强影视内容生产能力和提升产业发展水平。市场作为影视多样性的土壤,可以通过影视政策和影视批评建构鼓励创新的评价体系,积极推进影视行业与互联网、大数据、金融、设计、版权等其他行业深度融合,为影视创作的多样性提供更加有利的传播支持和引导,这些都是中国影视从市场繁荣走向创作繁荣的必要条件。

影视是一门艺术,更是一种文化。推出优秀影视作品并非一日之功,中国影视的持续繁荣,更需要我们勇于迈出创新的脚步,推出更优秀的作品,形成自己的品牌。

责任编辑:李皓 CN002
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