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说好的电视剧中间不准插广告,你看现在古装剧广告都插成什么样了

2017-06-14 13:11:44   

《楚乔传》还未播出前讨论的声音都不小,制作花絮里一个镜头居然有两个植入引起吐槽。但播出八集之后并没有看见丧心病狂并且突兀的广告植入。无论如何,这点都是值得肯定的。

本来现代产品植入古装剧,必定会产生一些违和感。可是最近的古装片,植入广告起来真可以用丧心病狂来形容。

最近鹿晗小荧幕首秀的《择天记》,一张巨大无比的叶子当成面膜的广告植入真是令人震惊,把这剧当古装剧吧古人不贴面膜,当玄幻剧吧又太尴尬。

像这种植入剧情的广告明显没有花心思处理好,快压好你的尴尬癌不要发作。另外,在布景上也是花透了心思做广告,第一集最后就差把字体大写加粗占全屏了!当然,如果你赞助给的够多,让你占个全屏也无妨!

今年大热的《三生三世十里桃花》也十分热衷于这类植入,上文中提到的某产品又从面膜变成了扇子,还是熟悉的造型还是熟悉的形状,你不懂这是什么没关系台词告诉你!

当然,植入的超过三秒的大特写也不少。

但这些和《青云志》比起来真是图样图森破,作为一部电视剧,《青云志》可以每集都有一个硬的不行的广告,让你觉得整个剧情都是为广告服务的!比如这段插入,为了插入这段植入,城主的人设莫名其妙多了一个胃病!

这到底有什么意义?当然后面又有金主来了,辣么只有对不起城主,麻烦你再头疼脑热一个吧!这么搞,你有征求过城主的意见吗?

古偶剧的植入问题在于,植入只是粗暴地机械地放在那里,这不尴尬满分才奇怪!不能和故事结合,或者强迫故事增加废笔,这样的植入不应该出现在电视剧里。

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