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“中国模式”助力巴西互联网发展 创新开启Copy from China时代

2017-06-04 11:31:05   国际在线

国际在线消息(中国国际广播电台记者 石晓淼):近年来,中国互联网产业发展迅猛,网购当日送达、外卖半小时上门、微信无所不能······互联网技术在中国迸发的巨大能量吸引全球瞩目,源源不断的创新模式更另中国成为各国互联网行业研究的范本。本月初,巴西移动电商平台Movile宣布,参考中国模式将在巴西几大城市建立“配送中心”,试验更为高效地外卖O2O模式。此外,巴西团购网站和出行服务商也相继与中国领军企业开展合作,借鉴创新技术和理念,在本国市场脱颖而出。

多次前往中国取经的巴西移动互联网公司Movile创始人安德烈亚斯在向业界同仁分享收获时仍兴奋不已。

安德烈亚斯说:“我在科技领域从业30年,首次强烈地感受到一股从中国刮来的全新浪潮。我记得当我站在路边等车时,看到一群外卖员从一幢大楼里涌出,那个画面给我很大冲击,我意识到可以把外卖员集中在商户,同时商户只专注在线接单,这将大大提高配送效率。”

Movile公司旗下应用产品iFood是巴西最大的外卖平台,其模式是提供订购平台,主要由商家各自负责配送。安德烈亚斯在中国看到了新趋势,归来后他成立了“配送中心”公司,首先与大型商场合作,利用现有商户资源,同时建立自己的配送队伍,实现线上线下深度融合。

巴西团购网站Peixe Urbano更早从中国复制模式。2014年被百度收购后,他们开始向糯米学习经营理念,用不到一年时间击败竞争对手Groupon成为巴西第一大团购网站。其首席执行官亚历克斯·泰伯介绍说:“通过百度,我们把中国创新的模式和技术引入巴西,实现销售额翻番增长,占据巴西团购市场份额75%。”

如今,登陆Peixe Urbano网站,你会发现它与中国的同类网站没有什么不同,提供餐饮、电影、旅游等丰富团购产品。泰伯告诉记者,多元化运营正是他们学到的第一个理念。

泰伯说:“此前我们合作对象都是新近开业需要做营销的餐厅,后来我们把自己转变成开放的销售渠道,包括餐厅、娱乐、酒店等,市场被无限扩大,这正是中国团购网站的做法。”

此外,Peixe Urbano还将商户返点从原有的50%降至20%,并借助手机短信向用户预告优惠力度,市场潜力被进一步激发。泰伯笑言,这样“薄利多销”和“广而告之”的中国特有方式,让参与者人人得到了实惠。

今年1月,巴西本地移动出行服务商99与中国滴滴出行签订战略合作协议,后者除投入资本外,还将为99提供技术、运营经验和业务规划等支持,助力99在巴西和拉美市场扩张。在99公司执行董事长保罗·维拉斯看来,滴滴出行平均单日订单量高达2千万,基于中国巨大市场而积累的数据处理和算法是他们最为看中的财富。

维拉斯说:“滴滴有很多核心技术是99没有的,比如他们人工智能的应用和大数据算法,这些复杂的东西开发起来成本高耗时长。与滴滴合作有助于我们解决眼前的难题,比如怎样分配订单、如何提升匹配效率等,滴滴的算法非常先进。”

随着中国迈入“互联网+”时代,互联网已成为中国创新引擎,一场Copy from China的风暴正在兴起。

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