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日本玩具市场连续3年超过8000亿日元规模

2017-06-04 10:11:04   国际在线

2017东京玩具展展板。

国际在线消息(中国国际广播电台记者 朱曼君): 2017年东京玩具展6月1日-4日在东京国际展览中心举行。展会期间,日本玩具协会公布了2016年日本国内玩具销售情况,克服少子化的不利影响,日本玩具市场连续三年实现营业额破8000亿日元(约合493亿元人民币)。把玩具做给所有人,正成为日本玩具业的最大成功秘诀。

在连续两天的业内人士内览会之后,3日东京玩具展迎来了首个公众开放日,当天共吸引了来自全球的大约64500名参观者。东京玩具展自1962年开始,固定在每年的6-7月举行,是日本规模最大的玩具展。和往年的一样,今年展会期间,各大玩具厂商都拿出了最新的产品,举办各种展览展示和玩具相关的文艺表演,此外,不少商家也邀请到场的游客,特别是小朋友,亲自动手,体会玩具的乐趣。

模仿芭比娃娃制作的丽佳娃娃,是日本本土生产的一款经久不衰的玩具。和芭比相比,丽佳的身材更加娇小,贴近日本女性的实际身材。此外,和芭比相比,丽佳也拥有更加全面的人际关系,不仅有爸爸妈妈,爷爷奶奶和好几个穿衣风格迥异、任务性格不同的知心好友,就连男友也有四任。今年玩具厂商又开发出了一种可以为丽佳染发的吹风机。根据温度的变化,丽佳的头发可以在粉色和蓝色之间自由变换,增加了孩子们动手的乐趣。

此外,一款可以自动孵化的蛋成为了今年玩具展的焦点。这个蛋的大小大约相当于鸵鸟蛋,小朋友可以把它抱在怀里或者用手抚摸它,只要温度够高,蛋壳里的玩具小怪物就会用自己的嘴啄开蛋壳,破壳而出。这么新奇的玩具也是引来了大量孩子和家长的围观,唯一让人感觉有点遗憾的是,小怪物一旦孵出蛋壳就被破坏了,也就是说,这个价格在9504日元(约合586元人民币)的玩具,其实是一次性的。尽管如此,还是有不少家长禁不住孩子的央求,在现场重金买下。这个玩具也因为其独具一格的创意,成为2017年日本玩具大赏的获奖作品。

同时获奖的还有一款新奇的打印机。这款新型打印机大小大致相当于一个稍厚的饭盒。只要将手机屏幕贴在打印机上,无需安装任何软件,也无需通电,只要摇动打印机边上的一个手柄,就能在一分钟之内,将手机屏幕显示的图象打印成比例为1比1的照片。据了解,这款打印机目前还没有上市,预计售价将标为3000日元(约合185元人民币),有望在下月底正式发售。

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