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“AT”竞争分水岭:解析2016年业绩核心指标 阿里全面超越腾讯

2017-05-18 21:02:11   国际在线

北京时间5月18日,阿里巴巴集团发布2017财年第四季度财报及全年业绩;在此之前的3月22日,腾讯也已发布全年业绩。作为中国仅有的两家市值超过3000亿美元的上市公司,“AT”两巨头在2016年的业绩,至此可以一较高低。

对比2016年业绩可见:在收入、盈利、现金流等核心指标上,阿里巴巴终于实现全面领先。

阿里巴巴全年总收入达到1582.73亿元人民币,同比增长56%;超出腾讯全年总收入(1519.38亿元人民币)4个百分点。除总收入外,非美国通用会计准则下的盈利,阿里相比腾讯优势明显,去年全年阿里巴巴集团经调整的净利润为578.71亿元,超出腾讯26%;营运活动产生的净现金流方面,阿里为803.26亿元,超出腾讯23%。

就在短短五年前,阿里全年收入还只有64.17亿元,不及腾讯当年Q4一个季度的利润(79.22亿);2011年腾讯全年利润132亿,就超过阿里当年全年总收入两倍。

这是阿里首次年收入超越腾讯,并同时在核心指标上全面领先。分析两家巨头近年来的发展态势及未来增长潜力,此次超越或将成为两者竞争过程中的重要分水岭。

分析最近五年双方业绩数据可见:阿里巴巴集团收入同比增速分别为72%、52%、45%、33%、56%;腾讯收入同比增速则分别为54%、38%、31%、30%、48%。阿里巴巴年均收入增速在51%以上,而腾讯年均收入增速为40%。

2012、2013财年,阿里巴巴集团经调整的净利润分别为64.52亿元和138.69亿元,落后于腾讯的109.62亿元和143.39亿元,但差距迅速缩小。从2014财年到2017财年,阿里在净利润方面开始明显甩开腾讯:阿里经调整的净利润分别为282.74亿元、349.81亿元、427.40亿元、578.71亿元,而腾讯则为170.66亿元、243.02亿元、325.63亿元、457.72亿元。

腾讯拼命赚钱的同时,阿里在玩命布局

从五年前阿里远远落后腾讯,到现在阿里核心指标全面领先腾讯,两家巨头分别发生了什么?更重要的是,在体量如此巨大的基础下,阿里为何仍能保持高速增长?这是本文分析的重点。

今天的阿里巴巴,已由当年的B2B业务迅速扩张成为横跨电商、金融、物流、云计算、大数据、全球化等方方面面的生态体系。投资人及投资机构已经清楚地认识到,阿里巴巴早已不再是一家电商公司,在中国的互联网公司中,阿里巴巴也许是唯一一家已经形成经济体的企业。并且,这个经济体的生态效应才刚开始显现,其中的每一部分都极具价值和潜力。

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