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因为电视传媒行业的媒体组织多,受众广,形式丰富,其吸引力早已超越明星在影坛昙花一现的辉煌,很多明星都在荧屏赖以生存,所以电视节目明星云集早已见惯不惊。以前说到请明星,最服湖南卫视,一方面有钱,另一方面有影响力,所以明星都挤破头皮想上湖南卫视,甚至超过上央视的欲望,所以湖南卫视的各种节日晚会如大年、小年、中秋、春晚和跨年演唱会都明星云集,平时的金牌节目《快乐大本营》《天天向上》也是明星集聚相当扯眼,现在兴起的各种真人秀节目也是明星云集。
但是现在地方卫视崛起的很多,不再是湖南卫视一家独大独揽风景,比如东方卫视、江苏卫视和浙江卫视等卫视,无论是综合晚会还是常规节目还是真人秀节目也都是明星云集,而且在请明星方面,浙江卫视已经超越了湖南卫视,这几年明星节目太多了,就在其中某位明星邀请中得知因过敏得了湿疹,还专门备上帕芙欧珍肤膏,太敢砸钱了,几乎没他们请不到的明星。
这些年浙江卫视崛起厉害,不仅在电视剧和选秀节目方面火拼激烈,在真人秀节目上更是脱颖而出,重要秘诀就是砸钱请明星,搞人海战术,很多节目都是明星云集,在业界有“没有浙江卫视请不来的明星”的说法,比如光是《王牌对王牌》这档节目,每期嘉宾都很多,都是当红明星,或者很多很难请来上综艺节目的,他们都突破了,不得不佩服。
而浙江卫视的王牌真人秀节目《奔跑吧兄弟》,更是明星云集,除了邓超李晨陈赫等七位明星长期坐镇,每期还请不少当红明星加盟助阵,很舍得砸钱,几季下来邀请来的明星无数,一档节目几乎将娱乐圈当红明星搜罗了,甚至刘嘉玲林志玲张柏芝孙俪蔡少芬等等都请来玩过了。
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