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【治国理政新实践·陕西篇】紧扣地方优势产业 电商成陕西经济发展新业态

2017-05-16 00:01:29   

近年来,陕西紧紧把握“互联网+”发展趋势,充分发挥后发优势,以线上线下融合为抓手,以农村电商为切入点,着力促进商贸流通转型升级,使电子商务在培育经济新动力和稳增长、调结构、惠民生中发挥起越来越重要的作用。

今年3月,省统计局发布数据,2016年陕西网上零售额继续保持快速增长,实现1016.8亿元,总量列全国第11位,西部第2位,对陕西社会消费品零售总额增长的贡献率达37.7%;全省网上零售同比增长36.7%,占社会消费品零售总额的13.8%。去年“双11”当日,陕西网上销售额近14.6亿元,同比增长59%。来自省商务厅的资料显示,全省网上卖家逾18万户。电子商务的发展带动创业就业人数约20万人,年增长率超过30%,并带动了咨询服务业、物流快递业的高速增长,。

如今,全省电商创业蓬勃发展,企业转型速度加快,线上线下快速融合,大宗交易普遍应用,在服务业的应用更加宽泛,加速向农村生活和农业生产延伸,开始向制造业渗透,涌现大批典型电商企业。数据显示,2016年陕西互联网零售企业发展到48家,是2015年的8倍,企业网上零售额为141.3亿元,是2015年的1.85倍。阿里巴巴、一达通等20多家知名电商企业在陕西设立区域总部,陕西森弗、西域美农、定边国泰等一批本土电商企业加快成长。各市、县电子商务专业园区吸引大批电子商务应用和服务企业入区聚集发展,园区配套设施和服务功能日益完善,已成为全省电子商务的主要载体。

陕西农村电商虽然起步较晚,但发展速度迅猛。随着陕西农村电商的普及,对农民增收、改善民生、带动新就业、催生新经济等方面发挥了积极作用,更是带动了县域经济的发展。被称为“西北电商第一县”的咸阳市武功县电子商务日交易额超400万元,年交易额逾10亿元。电商帮助农民人均增加收入275元;电商从业人员1万余人,带动就业2.5万人。仅去年“双11”,武功县电商销售额就达到了8218万元。

通过线上宣传和推介,红枣、苹果、猕猴桃等品牌知名度和市场占有率不断提升。大荔县上万家微商推销地产品,仅冬枣一个单品线上销售额即突破10亿元,占全县冬枣总销量的16%以上。在提升农产品线上销售规模的同时,电商品牌大量涌现。陕西苹果等大批地产品知名度不断提升,陕西猕猴桃、富平柿饼等成为线上同类产品第一品牌,齐峰果业、西域美农、柿饼哥等企业品牌享誉全国。继2015年争取国家电子商务进农村综合示范县15个指标和2.775亿元资金后,去年陕西又争取到15个县2.25亿元资金,示范县数量和资金规模居全国第二。陕西电子商务发展指数在全国的排名大幅提升至第9位,成长指数排名前三。(陕西日报记者 崔春华)

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