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《非诚勿扰》改版,从花样出场到不看脸盲选,悬念保持到最后!

2017-05-15 08:05:44   

文|谭淑娴

2010年,江苏卫视《非诚勿扰》的出现改变了一个综艺品类的电视呈现模式,引来了诸多跟风模仿者。

走到第7个年头,《非诚勿扰》与其他老牌综艺一样,以持续创新来注入新鲜生命力。5月13日晚,全新改版的《非诚勿扰》重回江苏卫视,展现“蝶变”后的新丰姿。

相亲节目变迁史

从全面开花到《非诚勿扰》一枝独秀

婚恋类节目在中国的经历如同过山车。在本世纪初,随着《非常男女》《玫瑰之约》等节目的停播,从上世纪90年代开始延续的“相亲节目”热潮逐渐消退。

几年后,是《非诚勿扰》引发了中国电视荧屏的第二波婚恋类节目的热潮。《非诚勿扰》极高的收视率与关注度,让各大卫视纷纷看好这一题材,湖南卫视《我们约会吧》、东方卫视《百里挑一》《谁能百里挑一》、浙江卫视《爱情连连看》等节目接连涌现。

随后经过几年的同质化竞争,大批节目又纷纷停播,黯然离开观众视野,留下《非诚勿扰》一枝独秀,它已成为荧屏上一个极具收视号召力和行业及社会影响力的IP存在。

《非诚勿扰》的成功,其中一个独到之处在于精准拿捏到了观众的情感共鸣点,用典型人物和实例与观众架起情感问题与婚恋价值观的沟通桥梁。因此,节目播出时常见的一个场景是,大人、年轻人、甚至小孩都围坐在电视机前评头论足,皆因为节目男女嘉宾、主持人、观察员的互动引发了他们的话题。

由于电视节目题材的同质化现象,以及观众审美和精神生活需要的变化,不同类型和题材的节目往往有“大小年”之说,相亲类节目也难逃宿命。最近两年,《非诚勿扰》的生存空间虽然遭到挤压,其品牌与影响力仍在,与《快乐大本营》并称中国电视最常青的电视栏目。

在今年,婚恋类节目又呈现回暖迹象,出现了东方卫视《中国式相亲》、湖南卫视《为你而来》、北京卫视《看见我,抱紧我》以及乐视视频《单身战争》等节目,再次展示了这一题材的市场空间。

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