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中国首次设立品牌日 开启自主品牌发展新时代

2017-05-09 16:48:20   国际在线

国际在线报道(记者 肖中仁):5月10日中国将迎来首个“中国品牌日”。据中国国家发展改革委负责人9日介绍,当前中国发展品牌经济正当其时,下一步要加强顶层设计,着力补齐自主品牌发展短板,打造品牌强国。

经过多年发展和积累,中国经济规模已位居世界第二,农业、制造业领域一大批产品产量位居世界第一,服务业门类齐全、规模已超过经济总量的一半。部分企业品牌快速成长,开始在世界舞台上崭露头角。

与此同时,中国支撑品牌发展的法律法规、标准、监管等体系架构初步形成,专利和商标年申请量和注册商标总量均居世界第一。据国家发展改革委产业协调司巡视员王东介绍,目前,中国加快品牌发展的条件已经具备,发展品牌经济正当其时。王东说:“性价比高的产品需求旺盛,一部分消费需求已经向国外品牌溢出,这表明供给侧必须主动适应消费结构升级变化。目前,发展自主品牌已形成社会共识,近年来关于品牌发展的人大建议和政协提案明显增多,强烈建议加快推动品牌发展工作。行业龙头企业品牌发展意识不断增强,通过创品牌提高综合竞争力,特别是‘一带一路’倡议实施,为中国自主品牌走出去创造了良好条件。”

不过,中国品牌发展与发达国家相比,还存在国际知名品牌少、品牌影响力弱、品牌话语权小、价值低、品牌总体形象欠佳等问题。究其原因主要是质量、创新、诚信、文化、人才、营销和环境等品牌影响要素存在不足。

对此,王东表示,未来中国将充分发挥各方面力量的作用,优化政策法规环境,补齐自主品牌发展短板。此外,还将鼓励企业“走出去”,在国际市场竞争中发展,让世界共享中国品牌的发展成果。据王东透露,目前,有关部门正在抓紧制定品牌发展的顶层设计,建立完善的协调机制,合力推进自主品牌发展。王东说:“在品牌发展顶层设计,包括品牌发展的环境、战略、重点任务,还有措施保障等正在设计,会同有关部门在做。在不久的将来通过一定的程序来颁布,我们想机构上是不是有一个协调的机构或平台,聚合各种力量,净化市场环境、完善检疫检验标准、知识产权加以保护,另外还要设计一些激励性措施,从整体环境上,为企业创造自主知识产权的品牌,营造一个很好的环境,我想下一个品牌日的时候(顶层设计)应该问世。”

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