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《人民的名义》赚多少?各大平台生财有道 演员下馆子老板不收钱
《人民的名义》在前期不被看好,开播口碑爆棚,后续收视率一片飙升中完美落幕。这部剧究竟有多火应该是毋庸置疑的了,单集收视率破了7,最高收视率甚至冲破了8。相当于每100人中就有7个人在看这部剧,直接打破了《还珠格格》《大长今》《武则天传奇》的收视纪录,无论是投资方还是播出平台都的扬眉吐气。
要知道这部剧播出之前可是并不被看好的,在这部剧的筹备之初,因为没有大热明星、不是热门IP、又是最近几年很少见的反腐题材,很多老牌、大型的影视公司对这部剧的态度都是敬而远之。就连已经谈好的几十家投资方,包括国企、民企、上市公司、影视界领军公司明明已经签订了合同,而是是长期合作的朋友关系,最后都在不同阶段跑路,甚至临时毁约。为了筹钱,制片人李路急的要卖房子。
好在有天津嘉会文化、北京正和顺文化、上海利达影业、大盛国际传媒、凤凰传奇影业、弘道影业等6家投资方坚持了下来。其中高亚麟的天津嘉会文化传媒有限公司所占份额最大,达到40%,他也是整部剧的总制片人和总发行人。
此外,北京正和顺文化传媒有限公司补齐了2000万元,上海利达影业和大盛国际传媒集团分别投资了1500万元,凤凰传奇影业采取固定回报的方式投资了1000万元,弘道影业有限公司是李路为这个项目专门成立的公司。最后,这部剧以2.2亿元的价格出售给湖南卫视,相当于400万元/集,投资收益率几乎为100%,五家民营投资方全都赚钱了。
湖南卫视当初花了2.2亿天价买断了《人民的名义》五年内的台、网播出权与分销权。随后聚力传媒(PPTV)与制片方及湖南卫视签署协议,以“1个多亿,接近2亿元”的价格购买了网络独播权及分销权。这部剧也成为湖南卫视12年来收视率最高的一部剧,口碑效益双丰收,2.2亿花的相当值。
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