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2017纽约国际电视电影节 凤凰卫视两宣传片获奖

2017-04-27 02:22:18   

《五彩凤凰20周年形象片》导演张海颐在颁奖礼现场代表领奖

中新网4月26日电 2017纽约国际电视电影节,在当地时间4月25日于美国拉斯维加斯举行颁奖礼。凤凰卫视《五彩凤凰20周年形象片》,获得“艺术指导类 (Art Direction: Promotion/Open &IDs) 金奖”及“特殊视觉效果类 (Special Visual Effects: Promotion / Open &IDs) 入围奖”两奖,导演张海颐亲赴颁奖礼现场代表领奖。同时,《凤凰焦点关注》节目宣传片亦获得2017纽约国际电视电影节“制作设计类(Production Design: Promotion/Open &IDs) 入围奖”,由导演李麟光在颁奖礼上代表领奖。

凤凰卫视节目宣传片主要由镜面宣传部负责统筹策划和创意制作,秉承凤凰品牌一贯追求的制作品质,切入电视节目卖点、或由节目灵魂人物的独家风格发散思维,在立意和制作技术层面不断创新,以精良出品向全球华人观众宣传推广。

《凤凰焦点关注》节目宣传片导演李麟光(左二)在颁奖礼现场代表领奖

得奖宣传片秉承品牌创意、制作品质

《五彩凤凰20周年形象片》在2017纽约国际电视电影节上,获得“艺术指导类 (Art Direction: Promotion/Open &IDs) 金奖”及“特殊视觉效果类 (Special Visual Effects: Promotion / Open &IDs) 入围奖”两奖。形象片配合凤凰卫视成立二十周年之际,以五种色彩的全新包装再次定位集团形象,配合凤凰卫视中文台台标改版,将媒体产业的未来进路以不同色彩加强阐述,寓意集团的多样性发展;画面设计“与时代共舞”的意象,舞者的肢体动态与不同质感的动画效果流畅结合,更加彰显五彩斑斓的视觉冲击。凤凰卫视高级镜面宣传经理、《五彩凤凰20周年形象片》创意指导/文案李青芬表示:“2016年是凤凰卫视20周年,而‘五彩凤凰’的概念是从2015年开始筹备。过往二十年凤凰卫视的整体形象、Logo已经建立起来,已经成熟了,我们觉得在视觉上可以做一些变化。自古以来,凤凰的形象是以多彩的风貌出现,正好呼应凤凰卫视作为全媒体集团,结合多元化的发展。而‘五彩凤凰’在视觉上容易表达,也是具有象征性意义的主题。”

导演张海颐代表《五彩凤凰20周年形象片》领取“艺术指导类 (Art Direction: Promotion/Open &IDs) 金奖”及“特殊视觉效果类 (Special Visual Effects: Promotion / Open &IDs) 入围奖”

《凤凰焦点关注》节目宣传片获颁“制作设计类(Production Design: Promotion/Open &IDs) 入围奖”。宣传片以猫咪全力捕捉目标的专注和灵敏,寓意资讯节目为追踪新闻全力以赴的行动力,无论焦点、观点,关注到点(Get to the point)。实拍追逐激光红点的猫咪,捕捉生动的表情和动作;后期动画制作的红色球,牵引视线在画面中跃动,与黑白画面构成鲜明、强烈的视觉效果。

《五彩凤凰20周年形象片》导演张海颐及《凤凰焦点关注》节目宣传片导演李麟光

凤凰卫视节目宣传片屡获国际奖项肯定

凤凰卫视宣传片在华语媒体中素有口碑,除了在2017纽约国际电视电影节上获奖外,作品亦多次获得国际性宣传片奖项。近期获奖宣传片包括:《时事亮亮点》节目宣传片获颁2016 PromaxBDA Awards最佳新闻时事类宣传片银奖、第52届芝加哥国际电视节艺术指导及制作设计类银奖,及2016 纽约国际电视电影节艺术指导类(Art Direction: Promotion/Open &IDs)入围奖;《生命密码》节目宣传片获颁第53届芝加哥国际电视节视觉效果类优异奖。

《五彩凤凰20周年形象片》拍摄花絮

对于凤凰卫视宣传片屡获国际奖项肯定,李青芬表示:“每次得奖都是很大的激励,导演、创作人员都很兴奋。奖项代表评审、专业人员的肯定,说明我们的技术、创作含量都达到了一定程度。评审跟观众看的角度肯定是不一样的,我们一直在探索创作方向,但优先考虑的必定是观众的角度,让观众知道我们节目想表达什么、想说什么才是最重要的。”

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