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《人民的名义》收视率屡创新高,上周二突破5%、周日突破6%,昨晚实时收视峰值达到7%。这在电视观众不断被新媒体分流,收视率逐年下滑的境况下,是难以想象的奇迹,创下十年来不曾企及的收视纪录。在此之前,保持着近十年收视纪录的是2011年湖南卫视播出的家庭伦理剧《回家的诱惑》,但两部剧口碑有云泥之别。《回家的诱惑》虽然赢得高收视,却身负抄袭韩剧和剧情狗血的骂名,而像《人民的名义》这样,口碑与收视双双奔向峰值的国产电视剧,还属于上世纪的《铁齿铜牙纪晓岚》时代。如今《人民的名义》已经播出45集,距离大结局还剩十集,可以预测,这部剧在最终收官时有望突破收视8%。
随着剧情反腐深入,抽丝剥茧般地逐一出现关键人物,其中汉东油气集团董事长刘新建令人印象深刻,他可以把《共产党宣言》倒背如流,却在反贪局追捕时上演跳楼戏码。虽然这是剧中的一个小角色,但饰演刘新建的高亚麟却是《人民的名义》的幕后大老板,身兼制作人、出品人,他冒着血本无归的风险搭上全部身家,卖房筹钱,成了这部剧占比40%的主要投资人。
讲义气也有野心
反腐剧十多年远离荧屏,近三年来的热播剧多半是宫斗、仙侠题材,网络IP加流量小生、花旦为收视保驾护航。作为反腐剧的破冰之作,《人民的名义》还在很多方面突破了以往现实题材剧的拍摄尺度,片方只有最高检影视中心的一份授权文件,让只想稳赚不赔的投资商望而却步。总导演李路多方游说最终找到五家民营公司力撑,但在开机前还差2000万资金的缺口,导演李路求助高亚麟。原本高亚麟名下的天津嘉会文化传媒有限公司已经投资2000万,占比20%,但讲义气的高亚麟不能眼睁睁看着好友有难不救,又补上了2000万的资金漏洞,这下他成了《人民的名义》占比最大的投资人。高亚麟坦言做出了人生中最大胆的冒险,卖掉自己的一套房子,押上了全部身家,如果这部剧播出遇到障碍,结果将是极为惨淡的,可以说一夜回到解放前。
除了对好友李路的义气外,高亚麟的信心更多的是来源于《人民的名义》这部剧。高亚麟坦言:“投资时,没想到它能变成一个火爆现象级的作品,但最初我们做这部剧时,确实就定下了这个基调,也有这个野心。”他解释,这个野心背后有两个判断支撑,其一是,“这部剧虽然叫反腐剧,但是它其实已经超越了反腐,它是一个记录当下众生相的现实主义力作。事隔多年后,我们会借着这部剧,再回忆起这段时间身边发生的一些最重要的事情。在我看来,反映当下的现实主义题材,有家国情怀的正能量文艺作品永远是王道。”其二是出于高亚麟从业多年的职业判断,“我是学表演出身,后来又专业学的导演,我自己也做过制片人。影视圈的各个行当我几乎干了一个遍,制片、现场、副导演、场记、统筹、外联我几乎全有接触,甚至连服装都做过。老话说:‘没吃过猪肉还没见过猪跑吗?’我觉得现在整个文化市场不缺好的剧本,不缺好的投资,不缺好的导演、编剧,真正缺的是职业的、专业的制作人和操盘手,因为这决定整个剧的大方向。”
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