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不止好莱坞,接下来的华语电影都要组团“续集”了……
好莱坞卖IP吃遍天下
中国没创意寸步难行?
2017,华语大片“续集时代”降临
2017年,随着《捉妖记》、《美人鱼》、《狄仁杰》等纷纷上马续集,华语电影要集体开掘金库。相较好莱坞的运筹帷幄,国产续作多是计划之外、匆匆上马。即便《捉妖记》,最初的卑微愿景也只是希望老板不赔钱。如安乐总经理张晗所说,在中国,只有一个IP成长为大家都觉得你是有一个希望的IP时,才会有人来谈合作。
与长线纵向发展相比,国内公司更倾向把品牌的剩余价值榨干,横向做大,开发电视剧以及做时髦的影游联动。大部分人没算到电影会火,有拍续集的命,想赚一票就走人的也不少。并且电影市场这么好,赚钱的项目五花八门,很多公司也不会把宝都压在前途未卜的系列片上。
博纳总裁于冬接受时光网采访时曾说,好莱坞能拍《蝙蝠侠》、《蜘蛛侠》因为知识产权是电影公司的,靠自己的发展能力换剧本、换导演、换制作人一样能拍完。中国内地市场还没有真正的系列电影出现,系列片主要依赖创作团队。比如王家卫拍《一代宗师》,跟他合作多年的团队,不问剧本,就靠信任。《窃听》系列也是于冬常在私下与麦庄、演员们聚会,关系不错,提议拍成的。于冬说:“这种原班人马的系列电影很难拍,演员档期不一定能统一,戏在几大明星间也难平衡,还要有所侧重,所以关键在信任,就是我愿意把时间和想法交给你。”
(本文针对近年来的中国内地市场,香港电影黄金时代续集潮不再回溯)
《狄仁杰之四大天王》
导演:徐克
演员:赵又廷 冯绍峰 林更新 刘嘉玲
上映日期:2018年春节
徐克继《狄仁杰之通天帝国》(2010)、《狄仁杰之神都龙王》(2013)后,系列第三部《狄仁杰之四大天王》已经在4月初开机,这套电影也成了华谊的一块招牌。不会做电影生意的影迷天真地“强烈要求刘德华回归,张学友、黎明、郭富城强势加盟”的心愿怕是难实现,很显然,有老爷把控大局,陈国富、施南生监制,张家鲁执笔剧本,还是继续用赵又廷、冯绍峰更划算。目前中国续集电影很难做到主角从一而终的原因有很多,但对甲乙双方来讲,夹杂着金钱和时间的名利博弈肯定不可回避。
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