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农村视频主播凭什么成名:不靠低俗猎奇圈粉 喂猪打鱼接地气

2017-09-26 10:16:54   中国青年网

刘磊(左一)、李霞夫妇在工地吃午饭时录制视频, 该视频在平台点击量达88万,有近4000条评论。

四川省泸州市合江县三块石村6组的90后村民刘金银,突然成了一位“名人”。

8月里,一家视频网站把发布会放到了他家的院坝里,号称“最土”新闻发布会。这家视频网站宣布,将通过专业培训、现金打赏,鼓励创作者拍出优质、积极、向上的作品,不依靠低俗、猎奇吸引眼球的主播们,将成为最大的受益者。

如今,农村题材的短视频和直播在各短视频平台有着不小的原创产出量。很长一段时间内,低俗、魔幻、怪异、荒诞等形容词,成了多数网友和短视频研究者对于农村题材短视频的一致印象。但在各大短视频平台上,还有一些来自农村的、并非低俗猎奇,却颇为“接地气”的视频,比如辽宁的采药人每天直播自己在深山采药的经过;广西的苏小妹每天直播自己在菜市场帮父母搬重物卖菜;四川姑娘杨巧除了直播自己做农活儿,也直播自己化妆和服装搭配……

2017年年初,刘金银开始了自己在某视频网站上的主播生涯。他上传的短视频和直播展现了农村原生态的生活样貌,喂猪、插秧、收稻、打鱼、捉泥鳅……这让他在半年时间,就获得了近10万粉丝,累计收益近8万元。

26岁的刘金银是现在村里唯一留守的年轻人,他的同龄人几乎都在外务工。刘金银初中辍学之后,先后在合江县城、江苏打过工,做些小本生意。去年年底,他回到家中,开始摸索起视频直播。

“金牛”,是刘金银在短视频平台上给自己取的名字。他拍摄的第一个小视频是抓黄鳝,得到了30多元的收益,这份微小收益让他感受到了“友好”。

在城里打工时,刘金银发现,很多城里人不知道蔬菜是怎么种的、水稻是怎么来的,于是他开始直播起村里生活的日常。像每天上班打卡一样,他坚持早上6点多起床,简单洗漱后,就开始自己的直播。粉丝们常常通过摄像头,看到他趿着拖鞋、穿着牛仔短裤剥蒜、择菜、杀龙虾……

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