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报告:中国滑雪市场潜力巨大 2022年冬奥会将带动滑雪升温

2017-09-08 19:51:52   中国经济网

6月30日,位于哈尔滨的全球最大室内滑雪场正式开业,实现了四季纳客。据了解,该雪场建筑外观酷似一架巨型红色钢琴;设有初、中、高级6条不同坡度的雪道,垂直落差80米,最长雪道500米,可同时容纳3000人滑雪娱雪。 中新社记者 王舒 摄

中新社北京9月8日电 (记者 闫晓虹)最新调查报告指出,滑雪运动日益受到中国消费者喜爱且重复消费次数高,滑雪旅行蕴藏巨大潜力,2022年冬季奥运会将带动中国滑雪市场升温。

近年来,滑雪不仅受到越来越多中国消费者的喜爱,而且也逐渐成为人们的旅行方式之一。旅行平台猫途鹰(Trip Advisor)等8日发布《2017中国滑雪消费者调研报告》,揭示了中国滑雪消费者群体的消费习惯和需求等,旨在引领中国滑雪旅游市场的对话和交流。

此次调研受访者年龄主要分布在18岁至45岁之间,占比达到91%。其中,近三分之二(62%)曾有过滑雪经历,而他们之中大部分(82%)都表示喜爱滑雪运动。

有过滑雪经历的受访者中,37%的受访者表示第一次尝试滑雪的原因是想在雪地里驰骋,享受雪山风光;其次,32%受访者表示是想尝试新的体验,其余的受访者则表示想要挑战自我。

45%有滑雪经历的受访者在上次滑雪时选择在所居住城市周边的滑雪场/度假村,另外55%的滑雪者则特意前往中国国内其他目的地甚至海外滑雪,比例分别是37%和18%。

从中国国内滑雪目的地来看,前往黑龙江、吉林、北京、河北、辽宁等地滑雪的人最多,海外热门滑雪目的地主要包括日本、韩国、瑞士、加拿大、美国、法国和俄罗斯等。

大多数(90%)有过滑雪经历的受访者表示,未来3年内一定或很可能会再次去滑雪;没有滑雪经历的受访者中,未来3年内一定或很可能尝试滑雪的比例也高达85%。

此次调研还发现,即将在中国举办的2022年冬季奥运会让更多人对滑雪运动产生了兴趣。

数据显示,目前中国地区的滑雪场地及度假村数量,相比美国、加拿大、日本和瑞士等热门海外滑雪目的地的设施数量还拥有较大增长空间。随着滑雪消费市场的不断升温以及2022年冬季奥运会日益临近,中国市场的滑雪设施种类将不断丰富和完善。(完)

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