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万达等4公司声讨战狼2 是看55亿票房眼红?

2017-09-07 08:19:43   海外网

《战狼2》票房大卖,最高兴最受益莫过于自导自演的吴京了,名利双收,好奇的网友帮吴京算了笔账,用命拼回来的电影可以为他带来近10亿的收入,真的是应了那句三年不开张,开张吃三年。有4家公司联名发出声明函,称《战狼2》在影片母盘中强行加了5条预告片而不支付费用,严重践踏影院广告代理方的合法权益,将通过法律方式进行维权。

《战狼2》自上映以来,票房一路蹿高,4小时破亿,12天打破《美人鱼》纪录成为中国影史第一,超越里程碑大片《泰坦尼克号》《阿凡达》成为全球单一市场单片票房亚军……截至9月4日,《战狼2》中国内地票房突破55亿元。因而一直是舆论关注的焦点之一。不但让自导自演的吴京红得发紫,而且就连质疑该片者也成了网红。事实证明,《战狼2》确实存在瑕疵,但瑕不掩瑜,还是被广大观众所热爱,高票房就是例证。正当人们以为《战狼2》将被新的热点所替代之时,突然爆出北京万达传媒有限公司等四家公司声讨《战狼2》,起因称《战狼2》在影片母盘中强行搭载2分39秒5条预告片没支付费用。记者调查发现,这背后竟然有高达30亿元的利益市场。难怪令人眼红。

对四家公司的行为,网友们褒贬不一,有人认为,是《战狼2》高达55亿的票房令人心动,四家公司企图分一杯羹,纯属见钱眼开。但以笔者看,还是先别忙下定义,孰是孰非还有待监管部门甚至司法部门权威解读。首先要理清这2分39秒预告片是否属于广告,其次这预告片的收益该如何分配。如果这两个方面不明确,除非有一方妥协,否则,双方肯定会陷入旷日持久的论战之中而无解。而令人遗憾的是现行规定中对此没有明确和细化,因而成为迷糊地带。而此前很多电影都会搭载预告片,同行互相帮助影片做宣传的惯例。由此可见,《战狼2》母盘中夹带2分39秒预告片并非是首开先河,只是原来类似现象没有人质疑而已。现在问题来了,4家公司提出质疑,并且认为预告片收益要进行分配,那么就应该有个权威的说法。只是这个说法到底该有谁作出是个难题。根据现实情况来看,如果双方协商不成,监管部门也难以调和,那最后唯一的道路只有走司法程序。就看双方愿不愿意打这个官司。

应该说,这四家公司声讨《战狼2》也未必就是坏事,起码对监管部门、涉事各方是一个有益的提醒。监管部门该到了出台相关规定的时候了,否则,有一就会有二,今后还会发生类似情况。这对电影业的发展会造成一定的负面影响,也不利于维护安定团结的大局,因而必须尽快解决。再就是片方、发行方以及影院在所有电影公映之前应做到未雨绸缪,对预告片的播放、收益分配等签个条约,便于遵守,促进合作共赢,共同为电影繁荣作出应尽的贡献。(陆敬平)

责任编辑:孙鑫鑫 CN066
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