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今年拉萨雪顿节开幕 掀起西藏文化旅游高潮

2017-08-21 22:50:30   中国经济网

经济日报-中国经济网拉萨8月21日讯 (记者 代玲)今日,雪域高原最知名的传统节庆、国家级非物质文化遗产拉萨雪顿节开幕,西藏旅游业最旺的时刻到来。借助雪顿节平台,拉萨市大力推介文化旅游产业项目,集中签约了总投资近320亿元的以文化旅游产业等为代表的75个项目。

雪顿节期间在罗布林卡公园进行的全区藏戏展演

在藏语中,“雪”意为酸奶子,“顿”意为“吃”或“宴”。雪顿节,故又被称为“酸奶节”。近年来,随着西藏文化旅游产业的发展,在拉萨市委、市政府大力实施“文化兴市”、“产业强市”战略和社会各界的积极推动下,雪顿节也成为拉萨一年一度的重大盛事和雪域高原最知名的节庆品牌。拉萨市也以雪顿节为载体,大力推进文化旅游产业的招商引资工作,重点打造文化旅游产业,制定实施文化产业发展规划、积极推进中国西藏文化旅游创意园区建设,出版文化产业园、中国美术创作研究基地西藏基地、雪顿古镇、藏红花文化博览中心、藏医药文化创意园等5个助力西藏全区文化旅游产业发展的项目顺利落地,文化旅游产业蓬勃发展。

聚精会神看藏戏的观众

下一步,拉萨市还将以建设国际化文化旅游城市为目标,推动文化旅游深度融合发展,打造精品线路,完善产品结构,加大市场开发,促进拉萨旅游业的全面发展。

“我们将重点打造文化旅游产业,到2020年,拉萨要力争实现旅游总收入突破300亿元大关,占全市生产总值的40%以上。”拉萨市副市长方桂林介绍。

据悉,今年拉萨雪顿节以“团结美丽好家园,健康幸福新拉萨”为主题,采取“政府主导、市场运作、企业参与”的形式,包括开幕式、藏戏展演等十大项活动,形成文化搭台、旅游宣传、经贸唱戏、社会参与、群众共享的办节方式,通过举办文化、体育、旅游、会展等一系列丰富多彩的节日活动,向外界展示拉萨经济社会发展新成就、新变化,展示拉萨作为国际文化旅游城市的新气象、新面貌,进一步扩大对外影响力,促进文化旅游业更加蓬勃发展。

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