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2017世界国际品牌大会即将在联合国召开
2017-08-17 11:46:47 中国经济网
世界国际品牌大会将于2017年8月22-25日在美国纽约联合国总部召开。联合国电台全程直播、美国中文电视台等新闻播报世界国际品牌大会盛况。
联合国世界国际品牌发展委员会新闻发言人文鹏阳讲,世界国际品牌大会是在联合国世界国际品牌发展委员会和联合国世界丝路论坛组织的直接组织和领导下,在联合国总部召开的全球最高级别的确认和培育世界级国际品牌的国际专业大会;也是联合国世界国际品牌发展委员会构建人类社会健康公正的全球国际品牌评价新体系,形成世界国际品牌新内涵,培育世界国际品牌新文化;并通过对世界级国际品牌的评价、认证、颁奖、展示和传播,引导全球范围内健康品牌文化的形成,实现用世界级国际品牌建设打造民心基础、促进投资和贸易发展,并为各国打造、培育、形成更多的世界级国际新品牌;
世界国际品牌大会将应用世界三大国际品牌评价体系中的wibeis评价指标体系,以“打造、培育、评价和确认国际品牌”为己任,建设和培育国际品牌文化,促进全球经济发展,沟通和引导全球品牌思想。
世界国际品牌大会在联合国总部召开,是联合国世品委高度重视品牌建设,重视世界级国际品牌对人类社会均衡、健康进步与发展的重要作用的体现;也是联合国世品委实现世界国际品牌建设与发展规范化、高效化和国际化的重要一环,更是发现、筛选、评价、认证、培育、传播世界国际品牌的重要举措。
通过世界国际品牌大会,必将进一步传播各国世界国际品牌的声音,产生新的世界级国际品牌,树立世界国际品牌的形象,展现世界国际品牌的魅力,提高各国国家级品牌的世界国际地位。
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