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迷你KTV不设行政许可 文化部:青少年想唱就唱

2017-08-08 10:03:07   中国青年网

一种新的娱乐消费模式正在悄然兴起。它叫“迷你歌咏亭”或迷你KTV。

或许你并未留意到这一如雨后春笋般出现在大商场、游戏厅的它们,只以为它们是早已在年少时期玩够了的大头贴机器,或是与这个时代格格不入的电话亭。但正是这种在很多人看来毫无存在感的东西,已在全国发展至超过3万台。

有人将之称为“快餐化的商业碎片”,而它所利用的正是消费者逛商场等时候的“碎片化”时间。外观时尚、微消费、线上线下结合、“体验+分享”等特色,正吸引着越来越多的消费者,以及扎堆而来的资本进入。

价格不菲

它究竟有何优势?《法制日报》记者近日特意前去体验了这一新事物。

记者随机选择了一个品牌,在百度地图搜索中输入“友唱”,在北京地区至少搜出了至少10家连锁店。

记者选择了位于新中关购物中心二楼的“友唱”——它在这一楼层处于最显眼的位置。从购物中心中部的观光电梯里走出来,首先映入眼帘的即是色彩鲜亮、惹人注目的“友唱?全民K歌”,共有6间依次排开的迷你歌咏亭,外形酷似电话亭。

大概是工作日的原因,这里所有的迷你歌咏亭都是空荡荡的。习惯了传统KTV的人,第一次接触它,多会因为私密性问题而感觉有所不适。你会担心你在里面的“南腔北调”被商场里的人听到,虽然已经从相关介绍上知道外头的人根本听不到。但由于与外界所隔只是一扇透明的门,这种担忧多少会有。

记者选择了最里面一间,原因正是出于隐私考虑。打开门,真正体会到什么叫做“麻雀虽小,五脏俱全”,传统KTV里的设备几乎一应俱全,两个高脚凳、两个话筒的设置,都表明这里容得下两人K歌。

按照指示,记者用微信扫描了大屏幕上的二维码,即进入点歌状态。记者随意选了一首歌,这时微信里跳出了价格:12元。据了解,如果按时间购买套餐,15分钟套餐的价格为30元,30分钟套餐为57元,忙时价格还要翻1.5倍。

这与记者的预期价格相比,还是明显偏高。事实上,价格偏高一直都是消费者吐槽的主要问题之一。在一些市面上经营的传统KTV,能容纳三四个人的小包间,唱一个小时的价位大概在50元左右,价格只有迷你KTV的一半。

用微信扫码支付后,屏幕左下角立即开始倒计时。因为本能地担心外人会听见,所以第一次接触迷你歌咏亭的记者并不敢肆无忌惮地大声歌唱。

如果你并不看重私密性,或者能逾越心理障碍,适应这种新模式的话,整个体验还是很愉快的,至少从音响效果来看,并不比传统KTV差,甚至要优于一些KTV。

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