新闻 > 社会
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China

澳门英记“对话”年轻人:手信行业竟然可以这么玩

2017-08-04 15:35:42   中国经济网

能把卖手信这件充满古老气息的事儿,做成像潮牌一样时髦又有趣,还把品质和文化都做到位。论资排辈,89岁还把自己活成年轻人的澳门英记才是真正少年王。至少,它打破了手信行业一直以来的坚定立场——

“手信,端着才显老,越老的越好。”

有一种有趣叫“原创”,89岁也能玩刷屏

近段时间,澳门英记与微博红人大胃王密子君联合进行的“其实小的也挺好”概念营销刷了广大网友的屏。这次活动自微博话题开始燃起星星之火,到病毒视频得以燎原,最后蔓延至微信,以病毒视频生成的表情包作为收尾,让爱玩的广大网友过足了瘾,品牌文化也得到了极大的传播。此次活动已不仅仅是英记的一次创新,可以称为是整个手信行业营销的一次突破。

“其实小的也挺好”这一概念主要与英记拳头产品“mini杏仁饼”相关联,话题发起后,网友纷纷以自嘲式、吐槽式、段子式口等花式吐槽“其实小的也挺好”,比如脸大很费洗面奶、头大套不进新衣服等等。在活动上线阶段,这一话题就在微博上引发了网友的广泛讨论。截止8月4日,该话题的讨论量已达到了4000万,一度被顶上热门话题,“内容原创“果然是“趣味”的代名词。

在微博话题后,微博红人大胃王密子君开始了她关于mini杏仁饼的吃播,挑战一口吃掉十个杏仁饼,噱头十足。在视频里,密子君还同步科普澳门和英记历史,搞笑的同时将澳门、英记的文化历史传递给了用户,干货满满。

澳门最老饼家之一,用时间淬炼好滋味

澳门英记始创于1928年,是澳门名副其实最老牌的饼家,最早的一家门店开在十月初五街,由于当年内港码头就在十月初五街附近,是船只往来的必经之地。许多游客在离开前都会带一份“手信”回去给家人朋友,而具有本土风味又做工精良的“英记”无疑是最好的选择。

三年前,澳门英记对整个品牌进行重新包装,并根据市场的变化将传统与创新融合,不断开发新口味、新包装。虽然和其他手信店一样卖蛋卷、杏仁饼,但根据食用人群的特点,增添更多种类的口味。例如老年人不适合吃高糖的食品,英记针对此推出了“海藻糖杏仁饼”,还考虑到女性群体对体重的担忧,而特地定制了“迷你杏仁饼”,一口一个也避免在食用过程中沾到口红。还有包装精美的老公老婆饼,为客人的另一半定制。而蛋卷,仅这一种类别下就有十种口味。让手信真正成为独一无二、精心为家人、朋友、爱人挑选的礼物。

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000169/20170804/31038022.html
Server: cms-8-251
Date: 2024/11/05 20:49:34

Powered by China
China