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成本几十元却卖到12000 什么行业这么赚钱?

2017-07-16 10:58:17   

原标题:成本几十元的东西,卖到12000!什么行业这么赚钱?

“微整形,不叫整形的。”

——在整形医院,导医会这么说服心存疑虑的消费者;而消费者们在下定决心走上手术台时,也常常用这句话来安慰自己。

开双眼皮、去皱纹、隆鼻、丰嘴唇……在所有微整形手术当中,玻尿酸是最常见也最为关键的材料。玻尿酸价格差异很大,但有一点是很明确的:贵。便宜的数百元,数千上万的也非常常见。

▲图片来源:视觉中国

但很少有人知道,如此昂贵的玻尿酸,厂家的成本不如一个人吃一顿麦当劳,毛利率最高可以接近100%!说玻尿酸是一本万利,一点也不为过。准备上市的爱美客技术发展股份公司(以下简称“爱美客”),就为我们揭开了这样一个秘密。

招股说明书显示,爱美客主要做注射美容材料的研发和销售,其主要产品就是玻尿酸。

2014年至2016年,爱美客营业收入分别是7512.41万元、1.12亿元、1.41亿元。业绩增长非常迅速。

相比营收的增长,爱美客产品的毛利润更加让人惊叹!

▲图片来源:爱美客技术发展股份有限公司招股书截图

该公司旗下名为“宝尼达”、医用名为“含聚乙烯醇凝胶微球的透明质酸钠-羟丙基甲基纤维素凝胶”的产品在2016年度的毛利率高达98.23%!另两款产品“逸美”和“爱芙莱”2016年毛利率分别为87.8%和85.96%。

举个例子,如果医院、美容机构等从爱美客购入100万元的宝尼达产品,爱美客可以赚得98.23万元的毛利润。

▲图片来源:爱美客技术发展股份有限公司招股书截图

在具体产品定价方面,“逸美”、“爱芙莱”、“宝尼达”2016年的平均售价分别为931.76元/支、368.01元/支、2530.37元/支。其中,以宝尼达98.23%的毛利率倒推,其成本只有45元左右。

这只是爱美客卖给下游客户的价格,那整形医院将这些产品卖给消费者,价格又会是多少?

每经小编(微信号:nbdnews)根据招股说明书中披露的发行人前五大客户发现:其中有大家比较熟知的上海美莱投资管理有限公司(旗下有美莱集团上海旗舰店、成都美莱、昆明美莱等)以及华韩整形美容医院控股股份有限公司(旗下有悦好整形美容医院等)。

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