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好莱坞找到赢得中国市场关键:在华寻找合作伙伴

2017-06-23 00:49:57   参考消息

参考消息网6月23日报道 美媒称,目前好莱坞出现了一个新的格言:一部电影若想在中国赚钱,就要在中国寻找合作伙伴。

据美国《华尔街日报》网站6月21日报道,好莱坞电影公司的董事会也都开始关注这个问题。中国投资者帮助扩大了中国对美国电影行业的影响力,美国电影业正渴望进入拥有13亿消费者的中国市场,但需要中国合作伙伴来帮助它们在中国电影市场上拓展业务。

报道称,此前,希望在中国市场获取更多利润的美国电影公司采取的做法主要是给中国明星分配角色,或者在剧本上迎合中国观众等。但结果证明这些方法不如找到合适的支持者来的可靠。中国电影市场未来几年有望成为全球最大的票房市场。

据《华尔街日报》网站报道,今年已有六部美国电影在中国的票房超过美国票房,其中四部有中国投资者参与。制作这四部电影的好莱坞电影公司都分别找到了一家中国公司购入电影或电影公司的少数股权,作为交换,中国公司提供在营销和分销方面的帮助。这是好莱坞电影公司仅在中国使用的一种海外票房策略。

报道称,虽然对票房成绩感到高兴,但美国电影公司不确定吸引中国观众的是它们具有创造性的作品,还是中国合作方的营销优势。

据《华尔街日报》网站报道,好莱坞的中国合作伙伴包括一些中国最有影响力的互联网、娱乐和房地产公司,比如万达集团股份有限公司、中国电影集团公司、阿里巴巴集团和腾讯控股有限公司。这些投资方与时代华纳旗下的华纳兄弟、维亚康姆旗下的派拉蒙影业和康卡斯特旗下的环球影业都有过合作关系。

报道称,对中国公司而言,此类合作能够提高其声望,同时也能在无需购买一家电影公司或制作公司的情况下学到电影制作方面的一手经验。对好莱坞来说,这是一个关乎赚钱的问题。


资料图片:观众在北京一家电影院排队购票。新华社记者杨青摄

责任编辑:任冲 CN062
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