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纯数据! 从《人民的名义》热度指数变化看观众心态

2017-04-24 14:21:52   今日头条

对于二月荧屏有网友戏称,给人一种不看《三生三世》就无法和人好好聊天的感觉。然而三月画风突变,现实主义强势回归,反腐剧《人民的名义》强势接力棒。这部由最高人民检察院影视中心立项出品,由周梅森编剧,李路执导,陆毅、张丰毅等40多位老中青实力演员主演的大戏,将“反腐剧”这个几已经消失的剧种复苏在荧屏。

全民探讨反腐热潮

电视剧《人民的名义》自开播以来一直受到观众热捧,收视率一路走高,更是好评无数。通过微舆情数据监测显示,自3月28日开播以来电视剧《人民的名义》便成为网友讨论的热门话题。截至4月20日19时,全网相关数据量高达462.6万条,其中微博信息达到421.9万条,占全部信息的91.2%,其中微博相关话题#人民的名义#阅读量高达19.5亿。

宣传期间关注度平平开播后热度一路飙高

从热度趋势来看,在宣传期间《人民的名义》并没有吸引大量关注,而是在3月20日发布宣传片当天全网相关信息量达到一小波高峰,在3月28日正式播出后热度走势不断攀高。看来《人民的名义》并没有像其他电视剧一样以高度宣传吸粉。而随着剧情的不断深入,人物性格更加饱满,反腐案的真相渐渐浮出水面,更是有很多桥段让观众大呼过瘾。3月31日,《人民的名义》播出五集,《人民日报》就连发两文,其一篇头条评价甚高:“潜心八年,六易其稿、一部反腐高压下中国政治和官场生态的长幅画卷。”新华社则评其“以艺术照见中国反腐现实”。《人民的名义》的成功或许可以说明,一部拥有好的题材和拥有优秀演技的演员们更能俘获观众的心。

从关键词云来看,“人民”、“反腐”、“热播”、“尺度”等词成为网友讨论该剧的热议词汇。其中“陆毅”、“张丰毅”、“侯勇”、“老戏骨”等词语也从侧面体现出观众对这部剧演员们演技的肯定。

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