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超级网剧《蒲公英的约定》发布 周杰伦方文山齐聚

2016-12-30 14:59:47   今日头条

2016年合一集团全直播战略发布会战略发布了《明星战衣》、《蒲公英的约定》等几战略性超级项目如今项目都相继上线,其中优酷与爱尚传媒联手打造的首档明星潮流电商节目《明星战衣》以及周杰伦X方文山的音乐IP超级网剧《蒲公英的约定》也一直备受行业高度关注。

优酷超级网剧IP《蒲公英的约定》周杰伦X方文山的致青春“回忆杀”

随着泛娱乐在国内市场的火热,IP成为市场争夺的热点。价位高达百万的网络文学IP屡见不鲜,二次元的热门使得动漫IP也成为市场的香饽饽。尽管当前资本斥资购买音乐IP的现象并不多见,但把音乐变成IP来开发的,在国内市场早有先例,并已经有取得成功的例子,如何炅《栀子花开》仅取得3.8亿元票房,高晓松《同桌的你》取得4.5亿元票房,这些票房都归功于前期这些音乐IP所积累的广大受众群。

而周杰伦与方文山的音乐IP可谓是80、90几代人的共同青春记忆,更具有青春情怀和回忆,每当他们的音乐响起总能引发浓浓的“回忆杀”,自爱奇艺的校园青春题材《最好的我们》大获成功后,优酷的同类题材《薇薇一笑很倾城》也相继大获成功后,而作为优酷的超级音乐IP网剧《蒲公英的约定》也将于2017年重磅推出,在如今网剧题材审核愈来愈严格的当下,“校园青春”题材也已经成为几大视频网站攻占2017年网剧市场的“杀手锏”,不仅题材内容安全保险,而且与如今的网剧年轻受众又高度重合,凭借着周杰伦与方文山的音乐IP影响力及情怀,相信这将是另一档真正的青春校园“致青春”。

周杰伦方文山齐聚助阵《蒲公英》扶持挖掘年轻导演执导

日前,周杰伦与方文山也齐聚助阵爱尚传媒“爱尚少年梦”的《蒲公英的约定》项目发布环节,并携手爱尚传媒与优酷高层共同合影发布。而周杰伦和方文山是如何看待自己的音乐IP影视化呢?作为超级音乐IP网剧《蒲公英的约定》总导演方文山也表示:“音乐IP影视化是他一直以来的梦想,而他选择加盟爱尚传媒,出任爱尚文山流的CEO,也是希望能完成自己的这一梦想,所以打算全身心来做”。方文山认为:“音乐是情感的催化剂,把这些音乐作品以影视的方式呈现,将引发观众的情感共鸣”。

对于老搭档方文山打造音乐IP的计划,周杰伦表示很支持:“文山刚刚讲的这几部作品,每个阶段都有不同的回忆,唱这首歌的时候都会有不同的感觉,所以我会蛮期待,如果变成网剧到底会变成什么样”,不过周杰伦和方文山也共同表示:“希望这些音乐IP可以找更多年轻的导演来执导”,为了寻找更多优秀的影视人才,当天爱尚传媒也与方文山共同推出“少年梦”青年影视人才扶持招募计划,希望通过该计划,挖掘招募“有才有梦”的青年导演、编剧、摄影等,支持他们参与爱尚最强音乐IP影视拍摄计划,将"音乐IP"打造成真正符合市场的"影视"IP",同时助力青年影视人才实现梦想。

责任编辑:曲格林 CN064
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