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故宫版手机售价19999元 网友称有作秀嫌疑(图)

2016-12-21 04:02:56   北京青年报

近日,一家手机厂商联合北京故宫文化传播有限公司推出了一款手机。机身融合了团龙、祥云等传统图案的手机每部售价19999元,号称全球限量999台,预计2017年1月底上市。不同于故宫以往几次在文化产品上创新的好评如潮,不少网友认为“故宫手机”有利用工匠精神作秀的嫌疑。

故宫(微博)版手机。

厂商推故宫版手机

每部售价19999元

12月20日,一家手机厂商官方微博发布消息称与故宫方面合作,推出了一款故宫贺岁版手机,消息中提到“600年悠久历史的故宫,见证了这款手机的正式驾临。”

手机厂商介绍,手机设计灵感来源于故宫皇家藏品,延续高定华服工艺标准的同时,融合了“团龙、祥云纹、海水纹饰”等传统宫廷元素。机身背部中央采用18K镀金镂空浮雕团龙纹饰,团龙上搭配小牛皮上云下海图,下则压衬海水江崖纹图案。

此外,屏幕覆盖蓝宝石水晶玻璃,共有玄黑、石青、朱红以及明黄四个颜色版本,系统内置掌上故宫APP和每日故宫APP,手机屏保和壁纸是故宫的五福捧寿、祥云无尽等吉祥图案以及二十四节气摄影作品。

这款价值19999元的手机很快就引起网友热议。有网友评论称文化是由内而外的,举手投足之间,并不是用来哗众取宠的。更有网友质疑此举让故宫这个神圣的字眼沾上铜臭味,有利用工匠精神作秀的嫌疑。

合作方为故宫文化

故宫淘宝称不是我

12月20日下午,北京青年报记者从该手机品牌所属公司了解到,这款手机由品牌方与北京故宫文化传播有限公司合作推出。工作人员告诉北青报记者,预计这款贺岁款手机会在2017年1月下旬正式面世,目前还不能确定具体销售渠道。

15日,手机厂商官方微博曾发布消息称:“将携手故宫博物院官方旗舰店及著名高定设计师……带给你一回前所未有的跨界,一场横贯中西的融合,一次敢为天下先的践行。”并在微博上@了故宫博物院官方旗舰店。

不过,20日下午故宫博物院官方旗舰店官方微博回复北青报记者称:“我们没有卖手机。”

此外,认证身份为北京故宫文化服务中心的“故宫淘宝”发布微博说:最近的大部分事情都“不与朕相干”,疑似回应此事。随后在评论区回应就豪华手机一事提问的网友称:“不是我。”

北青报记者查询发现,与故宫的文化产品相关的企业有北京故宫文化服务中心、北京故宫文化传播有限公司等5家企业。此次联合品牌方推出豪华手机的是北京故宫文化传播有限公司。

故宫文创屡受追捧

如此跨界是否合适

事实上,这并不是故宫周边产品第一次引起热议。朝珠耳机、顶戴花翎状防晒伞、“朕就是这样汉子”折扇、“如朕亲临”“奉旨旅游”行李牌、“格格钓金龟婿”书签……最近几年来,故宫一系列“萌系”文创类产品常常引爆朋友圈,受到年轻人的追捧。今年5月,有媒体曾报道称故宫文创产品一年卖出10个亿,随便一篇广告文章阅读量都超过10万次。

跨界合作领域,故宫也有诸多尝试。2015年8月,故宫与电影《新步步惊心》联合开发了“戒急用忍”系列文化创意产品,今年7月又联合腾讯合作推出了故宫版《天天爱消除》游戏。

此次跨界做手机产品虽然有诸多异议,不过故宫博物院常务副院长王亚民此前曾对媒体说,希望通过这次合作,能搭建起传统文化与“中国智造”的新媒介,为故宫文化注入科技产业起到典范带动效应。

责任编辑:穆启春 CN063
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